Impact of Music and Colour on Customers’ Emotional States: An Experimental Study of Online Store

Anwar, Aizza; Waqas, Adeel; Zain, Hafiz Muhammad; Kee, Daisy Mui Hung

doi:10.14707/ajbr.200077

Cited by 21 publications

(15 citation statements)

References 54 publications

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“…For another, although interaction is critical to the online presence of any company or organisation [82,83], our results indicate that the golf courses have significant work to do before they can take meaningful advantage of the possibilities offered by the internet. At the same time, the companies do have a presence on social and other media, which act as major veins of communication.…”

Section: Discussionmentioning

confidence: 83%

Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses

Ramón

Fransi

Ferrer-Rosell

2020

JTAER

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As a sports activity with immense tradition, current offerings and future prospects, golfing represents a first-rate tourist resource. In choosing golfing destinations, tourists rely upon information that is available online, just as consumers do in making decisions about any resource. Thus, in our study, we sought to profile the internet presence of golf courses in Catalonia, as well as the maturity of their e-commerce. To that end, we developed an integrated model for analysing the websites of golf courses: one based on web content analysis and structured with four dimensions (i.e., information, communication, e-commerce and additional functions) and the phases of the extended model of internet commerce adoption (eMICA). Applied to all golf courses in Catalonia that operate websites, the model revealed that, despite the sport’s great importance to the local economy and tourism, the golf courses do not have an adequate online presence or sufficient platforms for communication. The present work includes information on its theoretical contribution, implications for management, limitations and future lines of research.

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Section: Discussionmentioning

confidence: 83%

Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses

Ramón

Fransi

Ferrer-Rosell

2020

JTAER

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“…Moreover, Ref. [3] show that consumers are more willing to spend time in-store, repurchasing or revisiting in an online store because of suitable music and colors. Refs.…”

Section: Consumer-valuation-based Analysismentioning

confidence: 99%

“…More precisely, we develop a novel model involving a two-dimensional valuation structure, which considers one consumer's valuations on two products and the differentiation of all consumers' valuations on each product. This consumer-valuation-based setting is based on that the consumers' purchasing experience/valuations online will differ because of many aspects, such as music and colors in the website [3], information design, visual design, and navigation design, etc. [4].…”

Section: Introductionmentioning

confidence: 99%

Pricing and Return Policies in a Competitive Market: A Consumer-Valuation Based Analysis with Valuation Uncertainties

Jiao

Wang

et al. 2021

Sustainability

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In this study, we develop a series of consumer-valuation-based models to investigate the pricing and return policies of the sellers in a competitive e-commerce market. Differing from the competition models in literature, a novel two-dimensional valuation structure is built, which considers the valuations of a consumer on two products and the valuation differentiation of all consumers on each product. We consider both monopoly and duopoly (competitive) markets. In each market, two models are respectively developed, one with and one without the return policies. We derive the solutions for the four models, and conduct some analytical and numerical investigations. The results show that return policy with a partial refund is always chosen by the sellers in both monopoly and duopoly markets. Return policy benefits the seller in a monopoly market, but may not benefit the sellers in a duopoly market. In the duopoly models, one seller can be considered as a monopoly seller who meets a new competitor. Our results show that the monopoly seller will reduce its price by no more than 20% when there comes a competitor, and, counter-intuitively, it will meanwhile adopt a severer return policy to the consumers.

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“…These virtual agents were often used in online shops to support customers [ 21 ]. In online shops, many non-verbal ques were investigated as important factors [ 22 , 23 , 24 ]. The appearances of virtual agents may be one of these important non-verbal factor.…”

Section: Introductionmentioning

confidence: 99%

Who Is to Blame? The Appearance of Virtual Agents and the Attribution of Perceived Responsibility

Matsui

Koike

2021

Sensors

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Virtual agents have been widely used in human-agent collaboration work. One important problem with human-agent collaboration is the attribution of responsibility as perceived by users. We focused on the relationship between the appearance of a virtual agent and the attribution of perceived responsibility. We conducted an experiment with five agents: an agent without an appearance, a human-like agent, a robot-like agent, a dog-like agent, and an angel-like agent. We measured the perceived agency and experience for each agent, and we conducted an experiment involving a sound-guessing game. In the game, participants listened to a sound and guessed what the sound was with an agent. At the end of the game, the game finished with failure, and the participants did not know who made the mistake, the participant or the agent. After the game, we asked the participants how they perceived the agents’ trustworthiness and to whom they attributed responsibility. As a result, participants attributed less responsibility to themselves when interacting with a robot-like agent than interacting with an angel-like robot. Furthermore, participants perceived the least trustworthiness toward the robot-like agent among all conditions. In addition, the agents’ perceived experience had a correlation with the attribution of perceived responsibility. Furthermore, the agents that made the participants feel their attribution of responsibility to be less were not trusted. These results suggest the relationship between agents’ appearance and perceived attribution of responsibility and new methods for designs in the creation of virtual agents for collaboration work.

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Impact of Music and Colour on Customers’ Emotional States: An Experimental Study of Online Store

Cited by 21 publications

References 54 publications

Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses

Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses

Pricing and Return Policies in a Competitive Market: A Consumer-Valuation Based Analysis with Valuation Uncertainties

Who Is to Blame? The Appearance of Virtual Agents and the Attribution of Perceived Responsibility

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