Impact of International Trade of Higher Education on Universities' Performance

Abstract

The central theme of the research work was to examine the impact of International Trade of Higher Education (IToHE) on universities' performance. The nature of the article was descriptive; as a consequence, the data of the study was assembled by means of survey and interview. The targeted population was comprised of all BS, MS, PhD students, faculty and administration from all general public universities of Punjab, which were included in the HEC ranking in 2015. The purposive sampling technique and multiphase strategy were applied to specify the sample. Data was collected via two research instruments. To assemble quantitative data, a questionnaire was planned on six factors, i.e. Leadership role (LR), Quality Teaching (QT), Research (R), University Ranking (UR), Community Perception (CP) and International Trade of Higher Education (IToHE). According to the triangulation result, findings illustrated that Academia should do productive work instead of producing passive labor. The study recommended further researches in the field of cross border mobility and its role in university, society and country development.

Mercados para la comercialización de los servicios educativos en salud que oferta Cuba

“…En la actualidad, las organizaciones de servicios, como los educativos, sólo subsistirán si compiten con éxito en mercados nacionales e internacionales, donde el aumento de las ventas está encaminado a las que mejor satisfacen las necesidades y deseos de los clientes y otorgan el más alto valor al público objetivo, ya que el entorno organizacional se vuelve más dinámico, inseguro y complejo, lo que hace más difícil la situación competitiva de las organizaciones, a la vez que ofrece innumerables oportunidades de ocupar un mejor posicionamiento en el mercado 2,3 .…”