Impact of interactive radio programming on agricultural technology adoption and crop diversification in Malawi

Sustainable management of fall armyworm in smallholder farming: The role of a multi‐channel information campaign in Rwanda

“…This is expected, because unlike the other two channels, the radio drama covered all the communities in the study regions. This also lends additional support to arguments and evidence that radio programming is a key source of agricultural information among African smallholders because of its ubiquitousness (Hudson et al, 2017;Ragasa et al, 2021;Tambo et al, 2019). We also see that almost 33% of the households were exposed to multiple channels, compared to 40% that were exposed to only one channel.…”

Bringing sustainable agricultural intensification practices and technologies to scale through campaign-based extension approaches: lessons from Africa Soil Health Consortium

“…Men were more likely to listen to radio compared to women, while women tended to rely more on communitybased information sources such as demonstration plots, radio listening groups, and village video screenings. These differences in preference of information sources have been reported elsewhere (Ihm et al, 2015;Irungu et al, 2015), though not analogous due to impacts of other socio-cultural factors like education, workload and social networks (Ragasa et al, 2021;Tata & McNamara, 2018) on the use of technology and extension service delivery. To enhance learning and participation in extension programme for all segments of society, gender responsive extension approaches should be adopted.…”

“…Kansiime et al (2020) showed that demonstration plots and agro-dealers were important information sources in promoting production inputs and more recently introduced practices (such as soil testing, use of inoculants, and PICS bags) that require hands-on skills, while Ragasa et al (2021) showed that radio programmes helped in promoting the adoption of crop diversification and intensity of adoption of crop residue incorporation only, considerably simple technologies as opposed to technologies that would be seen as complex or too labour-intensive. Also, Ragasa et al (2021) showed that radio programming had strong positive impacts on technology awareness, but a limited impact on actual adoption. However, modified listening groups linked to radio programmes have been found to enable learning of technical concepts, and offer useful platforms that strengthen social capital and cooperation among listeners (Pasiona et al, 2021;Ragasa et al, 2021).…”

“…Also, Ragasa et al (2021) showed that radio programming had strong positive impacts on technology awareness, but a limited impact on actual adoption. However, modified listening groups linked to radio programmes have been found to enable learning of technical concepts, and offer useful platforms that strengthen social capital and cooperation among listeners (Pasiona et al, 2021;Ragasa et al, 2021). Therefore exposure to multiple sources of information that combine virtual environments and interactive techniques should be promoted to enhance learning and increase knowledge retention as reported elsewhere (Ibrahim & Al-Shara, 2007).…”

A Review of Role of Information Diffusion Methods of Proven Crop Technologies: The Case of Metekel Zone, North-West, Ethiopia

“…It is obvious that, source of information for some places in Ethiopia was radio programing. According to [13] radio programming is the preferred source of agricultural and nutrition advice among the rural population. Radio programming has strong positive impact on technology awareness, but a limited impact on actual adoption of most agricultural practices being promoted.…”