Impact of electronic word on mouth on consumer behaviour and brand image

Sharma, Shiv Kumar; Shukla, Anuja

doi:10.5958/2321-5763.2017.00081.6

Cited by 3 publications

(4 citation statements)

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“…These assessments and evaluations will later affect the intention to visit. Sharma and Shukla (2017) state that a good review will generate an intention to buy or visit.…”

Section: Discussionmentioning

confidence: 99%

“…Consumers will seek information from reviews that have been made by others that already used a product through forums, websites, and social media (Sharma & Shukla, 2017). The review can give a piece of information or recommendation.…”

Section: Electronic Word Of Mouth (E-wom)mentioning

confidence: 99%

“…Uploads on Instagram can affect other users' visiting intentions because Instagram has a strong visualization (Shuqair & Cragg, 2017). However, research conducted by Sharma and Shukla (2017) shows that E-WOM does not directly affect purchase intention. Safitri and Astini (2021); Ariyanto and Prihandono (2018) also emphasized that E-WOM does not significantly affect the intention to visit tourist objects.…”

Section: Introductionmentioning

confidence: 99%

“…In addition, seeing interesting content on social media will create curiosity and a desire to visit and enjoy these tourist destinations (Suwarduki et al, 2016). One way to make a destination have a good image is through E-WOM (Sharma & Shukla, 2017;Karacaoglu, 2021;Aprilia & Kusumawati, 2021). The destination's image will generate an intention to make a decision to visit it (Satyarini, Myrza, & Setarnawat, 2017;Safitri & Astini, 2021).…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Winning the Tourism Business Competition Through Instagram Electronic Word of Mouth and Image to Increase Tourist Decision to Visit

Arif

2022

JCDA

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The tourism industry today offers increasingly competitive products to retain customers and acquire consumers. This increasingly fierce competition is a consequence of the many players in this industry, so they have to make various efforts. This study aims to examine the effect of electronic word of mouth on destination image, electronic word of mouth on visiting intentions, electronic word of mouth on visiting decisions, destination image on visiting intentions, destination image on visiting decisions, visiting intentions on visiting decisions, electronic word of mouth on the decision to visit through the intention to visit, and the image of the destination on the decision to visit through the intention to visit Dira Park Jember. Samples were taken using a non-probability sampling technique and a purposive sampling method as many as 135 respondents with a minimum age of 18 years, had visited tourist objects, and had accessed tourist attraction information via Instagram. Data analysis used Partial Least Square (PLS) and assisted by SmartPLS 3.0 software. Based on the results of testing the eight hypotheses, it can be concluded that all hypotheses are accepted and have a significant effect. These results confirm the importance of tourism businesses to pay attention to these variables in the face of competition. Keywords: electronic word of mouth, image, intention to visit, decision to visit

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“…These assessments and evaluations will later affect the intention to visit. Sharma and Shukla (2017) state that a good review will generate an intention to buy or visit.…”

Section: Discussionmentioning

confidence: 99%

Section: Electronic Word Of Mouth (E-wom)mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Winning the Tourism Business Competition Through Instagram Electronic Word of Mouth and Image to Increase Tourist Decision to Visit

Arif

2022

JCDA

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The Mediating Role of Gender in Online Shopping Acceptance: From the WOM Perspective

2021

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Ethical and Social Consequences of Accelerated Technology Adoption

Shukla,

Jirli

2024

Driving Decentralization and Disruption With Digital Technologies

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This study examines the ethical and social consequences of the accelerated adoption of new technologies. An empirical approach is employed to explore the impacts of rapid technological integration on societal norms, ethical considerations, and individual behaviours. Responses from 305 participants are analysed using partial least squares structural equation modeling (PLS-SEM), focusing on perceived usefulness, ease of use, relative advantage, personal innovativeness, and fear of missing out (FOMO). The findings unveil intricate interactions between technological advancements and ethical-social dynamics, underscoring challenges and opportunities. Critical insights are offered by this study for policymakers, technology developers, and society at large, aiming to encourage a more ethically informed and socially conscious approach to technology adoption.

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Impact of electronic word on mouth on consumer behaviour and brand image

Cited by 3 publications

References 0 publications

Winning the Tourism Business Competition Through Instagram Electronic Word of Mouth and Image to Increase Tourist Decision to Visit

Winning the Tourism Business Competition Through Instagram Electronic Word of Mouth and Image to Increase Tourist Decision to Visit

The Mediating Role of Gender in Online Shopping Acceptance: From the WOM Perspective

Ethical and Social Consequences of Accelerated Technology Adoption

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