Impact of Digitalization on Empowerment and Transformation of Society

Tiwari, Pratiksha; Kartika,

doi:10.5958/2321-5828.2019.00054.8

Cited by 3 publications

(1 citation statement)

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“…Internet availability and mobile communication have become indispensable in modern life, making the US a huge market for digital financial services. Fintech includes checking bank balances, making payments, and performing account transactions (Tiwari and Kartika, 2019). According to Forbes, consumer utilization of finance apps grew 71% in 2019 (Salz, 2020).…”

Section: Introductionmentioning

confidence: 99%

Examining factors that boost intention and loyalty to use Fintech post-COVID-19 lockdown as a new normal behavior

Le¹

2021

Heliyon

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This study predicts factors affecting the tendency to use financial technology (Fintech) services post-COVID-19 lockdown as a new normal behavior. Fintech services have boosted the number of users during the COVID-19 lockdown. However, to maintain the loyal behavior of consumers after usage, firms need to predict key reasons to enhance their intention to use the service and maintain current consumers in the long term. This study offers a model to assess the components of the perceived usefulness toward Fintech. Data were collected via Mechanical Turk (MTurk), and structural equation modeling was used to predict the factors that influence the intention and loyalty to use Fintech post-COVID-19 lockdown. The findings reveal that the COVID-19 lockdown, trust, data security and privacy, and especially staff services are factors that enhance the intention to use through perceived usefulness. In return, it builds consumers' loyalty toward Fintech services and is considered a new normal behavior. This research sheds light on how Fintech firms develop their capabilities and increase their competitive advantages. Both theoretical and practical implications are also discussed.

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Section: Introductionmentioning

confidence: 99%

Examining factors that boost intention and loyalty to use Fintech post-COVID-19 lockdown as a new normal behavior

Le¹

2021

Heliyon

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Investigating Variables that Increase the Desire and Loyalty to Utilize Fintech After the COVID-19 Lockdown: A New Normal Behavior

2023

The Fintech Disruption

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Digitalization of Pharmaceutical Business in Ukraine

Iryna

Bondarieva

Volodymyr

2022

RJPT

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This article analyzes the level of transformation of the pharmaceutical business in Ukraine and the willingness of pharmacy enterprises to switch to new digital technologies. Given the new reality and the global COVID-19 pandemic, digital transformation will affect the pharmaceutical markets of all countries. The current situation contributes to breaking out of the comfort zone and enhances transition to new technologies and opportunities. Pharmaceutical companies are forced to use digital technology, and develop remote contact with customers. Currently, 4.1 billion people in the world have sustainable Internet access and the amount of users is growing by 1 million daily, with 2.8 billion people making purchases on the Internet. Simultaneously, the portrait of the average digital user is changing – the age is increasing, now it is a group of people aged between 25 and 44. The age group mentioned above can be described as potential “golden” consumers of pharmaceutical institutions – at such age financial capabilities meet appearing chronic diseases. Global trends have a crucial impact on the pharmaceutical sector; more flexible companies are already introducing modern technology into their day-to-day operations. A number of large pharmacy enterprises in Ukraine have new digital technologies at hand: online chats for client consulting; mobile applications; online orders and goods reservation; record of customer purchases; gamification of customer acquisition; bonuses that can be monetized in the network of pharmacy stores; disease coaching, etc. General trends in digital transformation are seen particularly well in the retail section of the pharmaceutical business. The process of personification of pharmacies as brands and products manufactured in pharmacy conditions is clearly monitored. Pharmacies that own web pages, despite the similarity of the information provided, try to maximize personification of the information presented and protect it from plagiarism. There is a visible relaunch of the collaborative consumption model, new uncommon partners are attracted, thanks to which the customer base is expanding. The new opportunity arises for real-time purchases with the maximum automation of this process and minimizing the time spent on purchases. Also, the article outlines the directions in which Ukrainian pharmaceutical enterprises begin to develop, as well as the barriers and reasons that impede this development.

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Impact of Digitalization on Empowerment and Transformation of Society

Cited by 3 publications

References 0 publications

Examining factors that boost intention and loyalty to use Fintech post-COVID-19 lockdown as a new normal behavior

Examining factors that boost intention and loyalty to use Fintech post-COVID-19 lockdown as a new normal behavior

Investigating Variables that Increase the Desire and Loyalty to Utilize Fintech After the COVID-19 Lockdown: A New Normal Behavior

Digitalization of Pharmaceutical Business in Ukraine

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