2021
DOI: 10.1016/j.heliyon.2021.e07821
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Examining factors that boost intention and loyalty to use Fintech post-COVID-19 lockdown as a new normal behavior

Abstract: This study predicts factors affecting the tendency to use financial technology (Fintech) services post-COVID-19 lockdown as a new normal behavior. Fintech services have boosted the number of users during the COVID-19 lockdown. However, to maintain the loyal behavior of consumers after usage, firms need to predict key reasons to enhance their intention to use the service and maintain current consumers in the long term. This study offers a model to assess the components of the perceived usefulness toward Fintech… Show more

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Cited by 74 publications
(79 citation statements)
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References 72 publications
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“…The presence of the internet and gadgets has resulted in an era of digitalization that relies entirely on technology, becoming indispensable in modern life. Fintech is an innovation that provides new products, applications, and business models that can impact the provision of financial services and the development of the financial industry, creating a market culture of competition and reputation among service providers (Le, 2021). One of them is mobile payments, which have changed the way people see mobile usage.…”
Section: Pendahuluanmentioning
confidence: 99%
See 2 more Smart Citations
“…The presence of the internet and gadgets has resulted in an era of digitalization that relies entirely on technology, becoming indispensable in modern life. Fintech is an innovation that provides new products, applications, and business models that can impact the provision of financial services and the development of the financial industry, creating a market culture of competition and reputation among service providers (Le, 2021). One of them is mobile payments, which have changed the way people see mobile usage.…”
Section: Pendahuluanmentioning
confidence: 99%
“…The study by Nathan et al (2022) investigated financial literacy, Fintech adoption, and the impact of the COVID-19 crisis on consumer financial health in Vietnam by using questionnaire sampling techniques and data analysis with IBM SPSS 23, which was then analyzed further using multiple linear regression. Le (2021) evaluates the use of post-COVID-19 Fintech services as a new normal behavior supported by related factors. Data were collected from the United States via Mechanical Turk (MTurk), the same culture as the structural equation model.…”
Section: Pendahuluanmentioning
confidence: 99%
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“…Sebagai sektor bisnis yang sedang berkembang, teknologi finansial menawarkan berbagai jenis kelebihan kepada pelanggannya, diantaranya adalah seperti: biaya transaksi yang rendah, efisiensi penggunaan waktu dan tenaga, dan kemudahan pemakaian (Le, 2021). Oleh sebab itu, industri teknologi keuangan berlomba-lomba untuk meningkatkan loyalitas pelanggannya dan memikat pelanggan baru.…”
Section: Pendahuluanunclassified
“…The demand for digital banks is largely caused by the increasing digital behaviour of people to carry out their daily activities, especially for younger people who are used to doing things online (Windasari et al, 2022) Moreover, the COVID-19 pandemic has caused people to reduce activities outside the home. In addition, the use of contactless payment methods is increasingly in demand by the public to replace the use of physical money (Le, 2021).…”
Section: Introductionmentioning
confidence: 99%