Impact of Destination Image and Satisfaction on Tourist Loyalty: Mountain Destinations in Thanh Hoa Province, Vietnam

This research examines the affect of destination image factors on revisit intention of domestic tourists at Ba Ria Vung-Tau (BRVT), by questioning directly 510 domestic tourists. The convenient sampling method is used in dividing the crowds into four groups; the four main surveyed areas in BRVT are: Vung Tau, Long Hai-Phuoc Hai, Xuyen Moc and Con Dao. A combination of qualitative and quantitative methodologies were utilized. A focus group of 10 domestic tourists was set up to review and explore the various factors as well as the conceptual model. An in-depth interview with 12 participants was developed to fine-tune measurement items. The questionnaire applied a 5-point Likert scale. Checking the reliability by Cronbach's Alpha, exploratory factor analyzing and linear multiple regression were used with the SPSS program. The results show that there are eight main destination image factors affecting domestic tourists revisit intention to BRVT using linear regression and arranged by decreasing importance: Infrastructure, Variety Seeking, Accessibility, Local food, Atmosphere, Environment, Price Value, Leisure and Entertainment. From that, the research offers some suggestions and policy recommendations for the tourism business and provincial policy-makers to identify the main issues and develop better customer services to increase domestic tourists' revisit intention.

Section: The Concept Of Tourismmentioning

confidence: 99%

How Destination Image Factors Affect Domestic Tourists Revisit Intention to Ba Ria-Vung Tau Province, Vietnam

Giao¹,

Ngân²,

Phuc³

et al. 2020

“…It is said that satisfaction is the foundation of developing loyalty (Ladhari, Brun and Morales, 2008;Cai and Chi, 2018;Mulyono et.al, 2020;Huyen and Binh, 2020). According to Oliver (1999), loyalty is a deeply-held tendency to re-promote a preferred brand or service regularly in the future, thereby causing repetitive brand purchase behaviour, regardless of situational impacts and marketing efforts having the ability to make a switching behavior.…”

Section: H1: Push Motivation Has An Impact On Tourist Satisfaction With a Destination H2: Pull Motivation Has An Impact On Tourist Satisfmentioning

confidence: 99%

Destination Loyalty Towards Bali

Lemy¹,

Nursiana²,

Pramono³

2020

The focus of this research was on Bali, Indonesia as an international tourist destination. The survey strategy involved self-administered questionnaires distributed to collect data and information supporting this research. The sampling method was non-probability convenience purposive sampling, which means that only those respondents who had visited Bali as a destination for more than two times for their holiday by the time the research was conducted were eligible to fill in the questionnaires. There were 300 questionnaires distributed, only 254 of which were valid. Interview was also conducted for data collection in this research. The structural equation modelling approach was used to analyze the data obtained from respondents, who had visited Bali at least two times. The outcomes of this research reveal a positive influence of push and pull motivational factors on tourist satisfaction. Moreover, a positive, significant correlation between satisfaction and destination loyalty can be seen in this research. With the aim to sustain and enhance destination competitiveness, the results of this research will be beneficial for stakeholders of Bali as a destination. This study helps stakeholders identify push and pull motivational factors in order to better prepare marketing strategies and utilize indicators of push and pull motivation that affect tourists' experience during their stay.

“…According to Cracolici et al (2008), tourism infrastructure includes: (1) stops and tourist services; (2) transport and telecommunications infrastructure; (3) factors serving the community such as health, education, and aesthetics; (4) entertainment spots such as sports complexes, fairs, cinemas; and (5) Information Technology infrastructure to improve service quality and information transparency (Purnomo et al, 2020). Tourism infrastructure is one of the critical factors influencing tourist's satisfaction and attract them to a country or a tourist destination (Le & Le, 2020). Good tourism infrastructure will create favorable conditions for a destination to attract more tourists (Grytsiuk et al, 2017).…”

Section: Ecotourism Infrastructurementioning

confidence: 99%

The Competitiveness of Soc Trang Ecotourism Associated with Khmer Culture

Long¹

2020

Tourism is considered one of the key economic sectors in Vietnam as it helps to promote the economic development, increase foreign exchange earnings, create jobs, and improve the living standards of local people. So, this study aims to identify factors affecting the competitiveness of Soc Trang ecotourism associated with Khmer culture based on a combination of qualitative and quantitative research methods. Qualitative research was conducted through focus group discussions with experts, and quantitative research was conducted through direct interviews with visitors at ecotourism sites in Soc Trang province. The study involves questionnaire surveys and multivariate data analysis methods (Cronbach's Alpha test, EFA, CFA, SEM). Research results from 350 respondents demonstrate that all factors have a positive impact on the competitiveness of ecotourism associated with Khmer culture in Soc Trang province. It shows that the competitiveness of ecotourism associated with Khmer culture is influenced by five factors, including: (1) religious ritual customs of the Khmer people; (2) ecotourism infrastructure; (3) traditional festival activities of Khmer people; (4) culinary culture of Khmer people; and (5) folk ritual customs of the Khmer people. From these findings, the study offers some managerial implications to improve the competitiveness of Soc Trang ecotourism associated with Khmer culture.