Impact of Demographic Factors on Impulse Buying Behavior: A Study of consumer behavior in Supermarkets of Karachi

Ali, Muhammad Abu-Bakr; Zubairi, Shameel Ahmed

doi:10.24018/ejbmr.2020.5.3.355

Cited by 13 publications

(25 citation statements)

References 12 publications

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“…Based on this, we can also conclude that impulsive behavior will also differ based on employability status. Based on the findings of Ekeng et al (2012), Bashar et al (2012) and Ali and Zubairi (2020), though studies on the impact of marital status on impulsive buyer tendency are rather lacking, we can assert that impulsive behavior tendency is different based on marital status:…”

Section: Conceptual Frameworkmentioning

confidence: 79%

Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan

Ahmadova,

Nabiyeva

2023

JIMA

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Purpose The purpose of the current exploratory study is to provide a more comprehensive understanding of the essence of impulse buying and postulate the drivers behind it for Azerbaijani consumers who practice Islam. Though there are numerous factors that impact impulsive buyer tendencies, current empirical research focuses on demographic indicators and persona characteristics that influence impulsive buying, which are considered as internal factors. Design/methodology/approach The current research is exploratory and uses the quantitative research method. A total of 442 responses were collected from the surveys between April 6th and May 6th, 2022, with random sampling. The collected data was analyzed with the SPSS Statistics software and the SPSS AMOS 26 version. Cronbach’s alpha was calculated to measure the reliability of the scales. The construct validity of the questionnaire was measured with confirmatory factor analysis (CFA). The correlation among variables was measured by calculating the Pearson correlation coefficient. The structural equation model was run to determine the structural relationship between latent variables and test the proposed hypotheses. Findings According to the regression weights, all the latent variables, excluding materialism, have a statistically significant impact on the impulsive buying tendency. Hedonic motivation and self-esteem have a positive relationship with hedonic buying tendency, while self-control is inversely related. In terms of the impact of demographic indicators on impulsive buying tendency, for Azerbaijani consumers, impulsive buying behavior, differs based on age, education and marital status. However, contrary to previous research, impulsive buying behavior does not change based on income level. However, based on the squared multiple correlations, the predictive power of the model is 24%. Research limitations/implications The current study measured the general impulsive behavior of the local population. Analyzing impulsive buyer behavior toward particular products or product categories might lead to different results. Therefore, other researchers can focus on studying impulsive buyer behavior toward different product categories. Practical implications Understanding consumer buyer behavior, including impulsive buyer behavior, is among extensively researched subjects. However, studies examining the state of impulsive buyer behavior in Azerbaijan and, most importantly, measuring the impact of the numerous factors behind it are lacking. The majority of the available empirical research in Azerbaijan analyzes consumer behavior from a different perspective. However, none of them approaches it from the perspective of analyzing and measuring impulsive buying. Hence, understanding the motivations behind impulse buying behavior can benefit both businesses and consumers, though for contrasting reasons. The former can use the data to determine the triggers for impulse buying, while the latter can be more conscious of their purchasing behavior to avoid unfavorable financial consequences. The primary implication for businesses is that they will be equipped with empirical evidence on which factors and to what extent they influence consumer buying behavior. Subsequently, they can use it while developing marketing and customer relationship strategies. Originality/value There are countless studies focused on defining and measuring impulsive buyer behavior; however, there is a gap in measuring the impulsive buyer behavior of Muslim consumers and, most importantly, understanding the underlying factors. In addition, empiric research examining the state of impulsive buyer behavior of local Muslim consumers in Azerbaijan and, most importantly, measuring the impact of numerous factors behind it is absent. The majority of the available empirical research in Azerbaijan analyzes consumer behavior from a different perspective. However, none of them approaches it from the perspective of analyzing and measuring impulsive buying. The current study analyzes the impact of consumers’ hedonic motivations, materialist values, ability to retain self-control and psychological state on their impulse buying tendency.

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Section: Conceptual Frameworkmentioning

confidence: 79%

Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan

Ahmadova,

Nabiyeva

2023

JIMA

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“…Studies reveal that store environment, product packaging, sales promotions, and discount offers are impulse buying sources (Bhakat and Muruganantham, 2013). Awan and Abbas (2015) state that demographic factors, including gender, income, education, and age, influence impulse buying. Some internal aspects of an individual's personality also urge to shop impulsively (Kacen and Lee, 2002).…”

Section: Impulse Buyingmentioning

confidence: 99%

“…Researchers investigated various aspects that encourage impulse buying. It includes product packaging, store environment, promotional initiatives, demographic factors (age, education, gender, and income), internal and external stimuli, and personality traits (Awan and Abbas, 2015;Dey and Srivastava, 2017;Hadjali et al, 2012;Vishnu et al, 2013). However, researchers have not examined CSR's influence or any of its three leading practices on impulse buying.…”

Section: Introductionmentioning

confidence: 99%

Relationship of Corporate Social Responsibility and Impulse Buying: Role of Corporate Reputation and Consumer Company Identification

Hayat

Zhu

Ullah

2023

IJMRES

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This study aims to explore the influence of CSR on consumers' impulse buying behavior and examine the most dominant practices for CSR, which stimulate the consumers for impulse buying with the mediation effect of corporate reputation and consumer company identification. Because corporate social responsibility is an important source of significant transformation in society. The intention of this change is to consumers' reactions in response to CSR implications. Developed a set of hypotheses to check the affiliation of impulse buying with CSR practices. Primary data were collected and analyzed using CFA to determine the construct's interrelation and structural equation modeling to test the proposed hypothesis. The results demonstrate that CSR practices influence consumers' impulse buying behavior positively. Further, c–c relationship/identification plays a vital role in corporate reputation. As a result of CSR practices, c–c identification and corporate reputation encourage consumers toward impulse buying. Social well-being actions directly affect the impulse-buying behavior of consumers due to the perception of the socially responsible firm. The awareness of CSR practices and positive influence on consumer buying behavior motivate companies to act, which is constructive for social development, environmental well-being, and stakeholders' personal lives. These sustainable implementations replicate the determination that expands corporate social responsibility to defend the enterprise's image and economic benefits. These measures and decisions largely influence consumer buying behavior. The analysis clarifies that the CSR practices of the firm influence the consumer buying behavior and invite them for acquiring the product without any consideration of purchasing significance due to the sense of a socially responsible firm. It also provides the means and directions to invest in dynamic rehearses, which expand the image, firm performance, and advancement of the social order. Keywords: CSR, impulse buying, C-C identification, firms, corporate reputation, social well-being, environmental well-being, economic well-being.

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“…According to (Ali & Zubairi, 2020), demographic factors including gender, age, and income have a substantial impact on both pure impulse purchasing behaviour and suggestive impulsive purchase behaviour. Pure impulse purchasing occurs when a product arouses feelings that prompt an unplanned purchase.…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of in-Store Factors on Impulse Purchasing Behaviour of Supermarket Consumers: Empirical Evidence From Chennai City

Bora

2022

EPRA

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There has been a lot of discussion in the marketing literature on how in-store features affect customer impulsive buying, but surprisingly few researches have looked at how in-store elements relate to demographic profiles. Researcher conducted a field study at supermarkets in Chennai, India to understand more about the factors that influence buyers impulse purchases while they are in the store. A primary survey is conducted among supermarket shoppers in Chennai, India, to identify in-store factors (window display, visual merchandising, sales promotion, and store environment) influencing consumer impulse buying behaviours via demographic variables. A self-administered questionnaire on a Likert scale was developed, and it was used to interview 125 customers who shop at supermarkets in Chennai city. Data analysis was performed using the SPSS program, and an ANOVA was used to validate the studys stated hypothesis. The findings indicated that there is no significant relation between consumer groups impulse purchasing behaviour and their demographics (gender, age, education, and income) except visual merchandising on both male and female customers. KEY WORDS: Impulse buying behaviour, In-store factors, Window display, Store environment, Visual merchandising, Sales promotion.

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Impact of Demographic Factors on Impulse Buying Behavior: A Study of consumer behavior in Supermarkets of Karachi

Cited by 13 publications

References 12 publications

Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan

Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan

Relationship of Corporate Social Responsibility and Impulse Buying: Role of Corporate Reputation and Consumer Company Identification

Impact of in-Store Factors on Impulse Purchasing Behaviour of Supermarket Consumers: Empirical Evidence From Chennai City

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