“…trust, knowledge, attitude, social influence, awareness, knowledge, subjective norms, financial products, self-efficacy, self-esteem, innovation, personal control, religious beliefs, etc. (Riaz et al , 2017; Maulana et al , 2018; Soomro et al , 2021; Ali et al , 2022a, 2022b; Rasheed and Siddiqui, 2022; Muflih, 2022), are found to be the significant analysts of AtIF and ItIF. However, the studies did not focus on the mediating role of AtIF in developing the association between PoSC, loyalty, RP and KoIFS with ItIF.…”