2020
DOI: 10.1108/apjml-06-2019-0352
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Impact of CSR news reports on firm value

Abstract: PurposeThis study clarifies the relationship between corporate social responsibility (CSR) news reports and firm value and identifies the mechanisms that constitute this relationship. Specifically, it identifies the roles of word of mouth (WOM) and traditional advertising in this relationship.Design/methodology/approachThe data set used for the analysis covers 77 firms in Korea from 2012 to 2015. The random-effects model is applied to verify three hypotheses. Using a three-step regression analysis and the Sobe… Show more

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Cited by 18 publications
(14 citation statements)
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References 74 publications
(130 reference statements)
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“…The last article we will cover is that of P. Krüger (2015) [18]. The author used information from a closed database KLD (which is now part of MSCI).…”
Section: The Effect Of External Esg Information On Firm Valuementioning
confidence: 99%
“…The last article we will cover is that of P. Krüger (2015) [18]. The author used information from a closed database KLD (which is now part of MSCI).…”
Section: The Effect Of External Esg Information On Firm Valuementioning
confidence: 99%
“…In recent years, with people's increasing attention to the environment and other social issues, many companies have disclosed information about ecological environmental protection in advertising and other promotional activities. These companies hope to establish a positive image of their social worth to win consumers' preferences and market interests (Seok et al, 2020). The realization of company social worth helps to attract new consumers, establish a good brand image and win the favor of consumers, from which it may evolve into the product preference that promotes purchase behavior (Barone et al, 2000;Lee et al, 2018;Nan and Heo, 2007).…”
Section: The Mediating Role Of Organizational Legitimacymentioning
confidence: 99%
“…The realization of company social worth helps to attract new consumers, establish a good brand image and win the favor of consumers, from which it may evolve into the product preference that promotes purchase behavior (Barone et al, 2000;Lee et al, 2018;Nan and Heo, 2007). Therefore, under the condition of low social worth of a sharing platform, even if the platform is highly innovative, it is difficult to establish a positive social image or to be recognized by consumers; thus, the construction of organizational legitimacy is relatively difficult (Seok et al, 2020). In summary, a high level of social worth strengthens and a low level of social worth weakens the effect of firm innovativeness on organizational legitimacy.…”
Section: The Mediating Role Of Organizational Legitimacymentioning
confidence: 99%
“…“follow”) anyone we wish. This unique relationship-based feature of social media has transformed it into an effective electronic word-of-mouth (eWOM) channel via the active exchange of information within social networks (Ananda et al , 2019; Hennig-Thurau et al , 2014; Seok et al , 2020; Sohaib et al , 2019).…”
Section: Introductionmentioning
confidence: 99%