2020
DOI: 10.2139/ssrn.3657827
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Impact of COVID-19 on Omnichannel Retail: Drivers of Online Sales during Pandemic

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Cited by 20 publications
(15 citation statements)
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“…Significant acceleration of this growth is observed and repeatedly quoted in the literature [10], [11], [13], [14], [16], [17]. The above-mentioned above-average increase in online sales of individual retailers is primarily due to new and existing customers who previously shopped offline [17]. The indicated increase in the value of e-commerce is therefore associated with changes in behaviour and consumption habits [13], and, according to many researchers, these changes will be permanent and will persist also in the future [10], [11], [13], [18].…”
Section: Introductionmentioning
confidence: 88%
See 1 more Smart Citation
“…Significant acceleration of this growth is observed and repeatedly quoted in the literature [10], [11], [13], [14], [16], [17]. The above-mentioned above-average increase in online sales of individual retailers is primarily due to new and existing customers who previously shopped offline [17]. The indicated increase in the value of e-commerce is therefore associated with changes in behaviour and consumption habits [13], and, according to many researchers, these changes will be permanent and will persist also in the future [10], [11], [13], [18].…”
Section: Introductionmentioning
confidence: 88%
“…All these elements together contributed to the aforementioned significant increase in the value and share of the e-commerce market in the total retail sales in 2020. Significant acceleration of this growth is observed and repeatedly quoted in the literature [10], [11], [13], [14], [16], [17]. The above-mentioned above-average increase in online sales of individual retailers is primarily due to new and existing customers who previously shopped offline [17].…”
Section: Introductionmentioning
confidence: 91%
“…As a result of this crisis, they have all taken steps to reduce the adverse effects of the pandemic and implement solutions enabling further operation and development. Research shows that online platforms can help retailers survive and adapt to the pandemic (Hwang & Nageswaran, 2020). Shopping centres' owners and tenants are working out omnichannnel strategies to bring their businesses back.…”
Section: Tenantsmentioning
confidence: 99%
“…Crises brought about by Covid-19 Pandemic have triggered the rise of innovative behaviors and drove firms to excel in their innovations in accordance to their entrepreneurial opportunities (Ebersberger and Kuckertz, 2021). Covid-19 Pandemic has forced conservative firms to go online by employing the latest digital technology (Hwang et al, 2020).…”
Section: Introductionmentioning
confidence: 99%