Impact of Computer-Generated Images on LODGSCAPE Perceptions and Visit Intentions

Comparison of Virtual Reality Visualizations With Traditional Visualizations in Hotel Settings

“…Studies by Choi and Taylor (2014), Fennis et al (2012), Klein (2003), and Stoyanova et al (2015) suggest that representational richness and sense of presence (all relevant to VR visuals) can generate more positive consumer attitudes toward a brand as well as higher purchase intentions. Bogicevic et al (2017) suggest that high visual attractiveness and realistic representativeness of hotel room visuals positively influence customers' purchase intentions and bookings. Similarly, Gibson and O'Rawe (2017) point that interactive and engaging presentation of information through VR can result in more positive responses on brand attitude and purchase intentions.…”

“…For example, in the hotel industry, most travelers tend to make their purchase decisions based on the visuals and reviews available on hotels' websites (Fidzani & Caughey, 2014;Ranganathan & Ganapathy, 2002). As a result, different visuals of hotel rooms and other relevant servicescapes have been one of the main tools that assist prospective guests in their decision making (Bogicevic et al, 2017). More important, how hotel companies communicate their image, design, and service prior to the booking or purchase often becomes a competitive advantage issue (Barwise et al, 2002).…”

“…More important, how hotel companies communicate their image, design, and service prior to the booking or purchase often becomes a competitive advantage issue (Barwise et al, 2002). According to Bogicevic et al (2017), one of the reasons why it happens is that hotels need to overcome the intangibility of hotel services, and realistically depicting hotel servicescapes may serve as a tool to convey the quality of the hotel's offerings before the purchase.…”

“…Such differentiation is critical because the differences in VR effectiveness and its impacts have been reported (Countryman & Jang, 2006;De Gauquier et al, 2018;Hwang et al, 2012;Lau & Lee, 2016;Van Kerrebroeck et al, 2017;Vyvey et al, 2018;Xi et al, 2019;Yung & Khoo-Lattimore, 2019). Cognitive load, affective aspects, and behavioral outcomes were identified as factors that should be considered when VR is compared with traditional visualizations (Bogicevic et al, 2017;De Gauquier et al, 2018).…”

Looks Clear and Sounds Familiar: How Consumers Form Inferential Beliefs About Luxury Hotel Service Quality

“…Prior studies on tourism and hospitality have already examined the visual effects of photos on travelers' perceptions and judgments (Pan et al, 2014;Ren et al, 2020). It was found that richer picture presentations on the hotel websites (e.g., computer-generated images of hotel rooms) can improve consumers' satisfaction (Bogicevic et al, 2017) and that visual images of a destination's website can influence their tourist choice (Romanazzi et al, 2011). Another research showed that website quality (e.g., content, colors, or font on the website) positively influenced sensorial and cognitive online brand experience which, in turn, affects attitude toward the website and intentions to visit the destination (Jiménez Barreto et al, 2019).…”