Impact of comparisons with out‐group members on women's self‐esteem: Role of the stereotypical connotation of the performance context

Abstract

Although upward comparisons may threaten people's self‐esteem, research has argued that this is not the case if the comparison other is an out‐group member. To protect their self‐esteem individuals would dismiss upward comparison information involving out‐group members as not being self‐relevant. We suggest that use of this self‐protective strategy is dependent on the stereotypical connotation of the performance context. Women's self‐esteem would suffer from upward out‐group comparisons on a male‐labelled task but not on a female one because the assumed expertise of women in the latter domain would allow them to reject the comparison information. To test this hypothesis, female participants were led to believe that they were Z‐types group members in comparison with X‐types group members. After doing a test presumably designed to assess either their verbal‐spatial ability (male‐labelled task) or their sociorelational expressiveness (female‐labelled task), they were exposed to bogus information on the performance of three other individuals who were always described as X‐types group members (out‐group members). These out‐group members had performed either better (upward comparison) or worse (downward comparison) than the participants themselves. Supporting the hypothesis, women who had been confronted with the superior performance of out‐group members on the male‐labelled task reported lower self‐esteem than those confronted with the superior performance of out‐group members on the female‐labelled task. When women perform a stereotypically female task, upward comparisons with out‐group members do not decrease their self‐esteem, suggesting that women are in a position to protect their self‐esteem by dismissing the self‐relevance of such comparisons. The assumed expertise of women as a function of the stereotypical gender connotation of the performance context could explain such results. The influence of the social division of gender roles on women's social identity is discussed. La littérature suggère que les comparaisons ascendantes menacent L'estime de soi des individus, sauf lorsque ces comparaisons se déroulent avec des membres d'un exogroupe. En effet, les individus se protègeraient de telles comparaisons en ne les estimant pas pertinentes. Toutefois, nous suggérons que L'utilisation d'une telle stratégie d'auto‐protection dépend de la connotation stéréotypique du contexte de performance. Ainsi, L'estime de soi des femmes serait affaiblie par des comparaisons ascendantes avec des membres d'un exogroupe uniquement si ces dernières portent sur un domaine stéréotypiquement perçu comme masculin et non sur un domaine stéréotypiquement perçu comme féminin. Pour tester cette hypothèse, des participantes sont conduites à croire qu'en tant que membres du groupe des types‐Z elles vont être comparées aux membres du groupe des types‐X. Après avoir réalisé un test supposé évaluer soit leur capacité spatio‐verbale (tâche à connotation masculine) soit leur expressivité socio‐relationnelle (tâche à connotation féminine), elles ...

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