“…The data collection through questionnaires uses Likert scale measurement from one (strongly disagree) to five (strongly agree). The questionnaire instrument is adopted based on theories from the previous researchers, such as satisfaction (Hew, Lee, Ooi, & Lin, 2016), eWOM (Sijoria et al, 2019), brand equity (Beig & Nika, 2019), culture (Nguyen, Lobo, & Greenland, 2017;Sreen, Purbey, & Sadarangani, 2018), and purchase intention (Akar & Dalgic, 2018;Chiu, Kim, & Won, 2018).…”