Handbook of E-Tourism 2020
DOI: 10.1007/978-3-030-05324-6_110-1
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Impact of Artificial Intelligence in Travel, Tourism, and Hospitality

Abstract: Artificial intelligence (AI) is currently present in almost every area of travel and tourism, appearing in different types of applications such as personalization and recommender systems, robots, conversational systems, smart travel agents, prediction and forecasting systems, language translation applications, and voice

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Cited by 37 publications
(21 citation statements)
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References 33 publications
(48 reference statements)
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“…It's possible that a chatbot or voice assistant will be the one to help facilitate the communication with the user. Smart tourism ecosystems are developed in places when these sophisticated technologies are applied alongside other social and organisational elements [7]. Figure below illustrates the relationship between the AI systems and tourism industry.…”
Section: Literature Review the Role Of Ai Systems In Tourism Industrymentioning
confidence: 99%
“…It's possible that a chatbot or voice assistant will be the one to help facilitate the communication with the user. Smart tourism ecosystems are developed in places when these sophisticated technologies are applied alongside other social and organisational elements [7]. Figure below illustrates the relationship between the AI systems and tourism industry.…”
Section: Literature Review the Role Of Ai Systems In Tourism Industrymentioning
confidence: 99%
“…AI karakterizira niz sposobnosti: sposobnost razumijevanja okoline i pojava koje se događaju, sposobnost iskorištavanja prednosti prošlih iskustava i sposobnost kombiniranje raspoloživog znanja prikladno za odgovoriti na novi izazov (Rudas i Fodor, 2008). U području turizma i putovanja AI se najčešće koristi u sustavu za personalizaciju usluge, preporuke, osobnog virtualnog asistenta, predviđanje i procjene, prijevod jezika, prepoznavanja glasa, obradu prirodnog jezika te u robotici (Bulchand-Gidumal, 2020). Uloga umjetna inteligencija sve je važnije u području putovanja i turizma (Chi, Denton, Gursoy, 2020;Smrutirekha, Sahoo i Karki, 2023).…”
Section: Umjetna Inteligencijaunclassified
“…In recent times SR can be found in the hospitality industries to achieve customer satisfaction. Bulchand-Gidumal (2020) argued that SR could be used along with staff for the guests in the hospitality sector to achieve operational excellence and increase labour productivity. There had been high operating costs for the service industries, especially in hotels.…”
Section: Service Robots In Hospitality Industrymentioning
confidence: 99%