“…The social marketing literature reports the use of mobile text messages, websites, video marketing, online games and ads, blogs, email marketing, Virtual and Augmented Reality, as well as mobile apps to provide personalized content, incentivize shared collaboration and co-creation (Flaherty et al, 2021). A recent study has highlighted the importance of immersive technologies, such as 360-degree videos and Virtual Reality as social marketing tools (Frechette et al, 2023). Successful case studies have also been reported regarding the use of wearables and smart devices to incentivize healthy lifestyles and monitor the population’s physical condition and health (Lehrer et al, 2021; Polo-Peña et al, 2021; Spotswood et al, 2020).…”