Imagem do cirurgião-dentista em sites de busca da web

Nunes, Maria de Fátima; Netto, Alervi Alves Ferreira; Silva, Pedro Felipe de Paiva e; Nogueira, Túlio Eduardo; Nunes, Verena Naves

doi:10.5216/ree.v14i2.13936

Cited by 2 publications

(2 citation statements)

References 13 publications

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“…The themes were ascertained using image analysis, and the results were expressed as categories [ 11 ]. Thus, we sought to understand the essence of what was being communicated through the posted images.…”

Section: Methodsmentioning

confidence: 99%

The effects of images posted to social media by orthodontists on public perception of professional credibility and willingness to become a client

et al. 2021

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Background Many patients choose health professionals using the Internet, whether through websites or social media. In orthodontics, an orthodontist’s relationship with active and potential patients can be affected by social media interactions, both as a marketing tool and as a tool for providing educational information. The purpose of the present study was to analyze the public perception of professional credibility and willingness to become a client, based on images posted by orthodontists on Instagram. Method This was a cross-sectional study performed using a digital self-administered questionnaire based on images from public Instagram profiles of orthodontists found using certain hashtags. The themes of the posts were analyzed through a qualitative analysis, and the results were expressed as categories. After analyzing 2445 images, 12 thematic categories emerged. A total of 446 individuals (225 laypeople, 66 dental students, and 155 dentists) evaluated the images in regard to the perception of professional credibility and willingness to become a client. One-way ANOVA and chi-square tests were applied, considering a 5% significance level. Results It was found that more than 95% of the participants used social media, primarily Instagram, WhatsApp, and Facebook, and the social network most used to research health services was Instagram. Statistically significant differences were found in the mean value of perceived professional credibility between the groups (p < 0.05) for the following categories: “dental traction,” “mini-implant mechanics,” “before and after treatment,” “aesthetic brackets,” “metallic brackets,” and “clear aligners.” The categories “being a teacher” and “before and after treatment” had a higher impact on the participants’ perception of credibility and willingness to become a client, unlike the “social relationship” and “family relationship” categories. Conclusions Some of the themes found in the orthodontists’ social media posts were found to influence the perceptions around professional credibility and willingness to become a client, although there were differences among the participants in the present study.

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Section: Methodsmentioning

confidence: 99%

The effects of images posted to social media by orthodontists on public perception of professional credibility and willingness to become a client

et al. 2021

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“…Apesar do progresso da odontologia no controle da dor em todo o mundo, hodiernamente persiste o estereótipo negativo do cirurgião-dentista em páginas da web e produções cinematográficas 2,3,4 . O medo pode ser definido como o temor a algo ou alguma coisa que represente um perigo real, como ameaça a integridade física ou psicológica da pessoa, o que leva a um estado emocional de alerta ante ao perigo.…”

Section: Introductionunclassified

Medo e ansiedade dos estudantes de diferentes classes sociais ao tratamento odontológico

Martins¹,

Belila²,

Garbín³

et al. 2017

Arch Health Invest

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ResumoIntrodução: A expectativa de dor frente ao tratamento dentário se perpetuou durante séculos, gerando medo e ansiedade. Objetivo: O objetivo do trabalho foi verificar a associação do medo e ansiedade ao tratamento odontológico com a classe socioeconômica de adolescentes do ensino fundamental. Metodologia: Participaram desta pesquisa os adolescentes regularmente matriculados no ensino fundamental das escolas públicas de dois municípios do noroeste do Estado de São Paulo, Brasil. Aplicou-se o questionário "Instrumental de Avaliação Socioeconômica", a fim de classificar as famílias quanto à classe socioeconômica e o "Dental FearSurvey (DFS)", para verificar o medo e ansiedade frente ao tratamento odontológico. Resultados: Participaram 179 (43,3%) adolescentes, desses a maioria pertencia à classe Baixa Superior (61%). Houve relação significativa entre subgrupos da escala DFS e classes socioeconômicas. Conclusão: Existe associação entre o nível de medo e ansiedade ao tratamento odontológico e a classe socioeconômica dos estudantes. Descritores: Medo; Ansiedade; Assistência Odontológica. Abstract

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Imagem do cirurgião-dentista em sites de busca da web

Cited by 2 publications

References 13 publications

The effects of images posted to social media by orthodontists on public perception of professional credibility and willingness to become a client

The effects of images posted to social media by orthodontists on public perception of professional credibility and willingness to become a client

Medo e ansiedade dos estudantes de diferentes classes sociais ao tratamento odontológico

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