Image Choice to Represent the Self in Different Online Environments

Abstract

This paper draws from 'impression management theory' to examine the choices individuals make to visually represent themselves on Facebook and Twitter. We interviewed 20 participants about their image choice and the sorts of inferences others make about their identity. Participants were asked whether they believed their image influenced the types of people who connect with them, and whether their pictorial representation affected the topics and type of communication they have with other people. Contrary to previous research on online impression management, we found that few individuals were motivated to create a specific impression by playing with different images and instead individuals were motivated to appear genuine and authentic. Only a few desired hiding behind an avatar in order to feel freer to selfdisclose. We found that Facebook and Twitter were perceived as very different spaces with different affordances and that these perceived affordances influenced participants' choice in image.

Facing Reciprocity: How Photos and Avatars Promote Interaction in Micro-communities

“…Smiling facial expressions have been found to increase inferred trustworthiness (Ert and Fleischer 2017). For the selection of profile images, users tend to choose posed images (Hum et al 2011;Wu et al 2015) and attempt to appear genuine and authentic (Whitty et al 2014).…”

The Structuration of Identification on Organizational Members’ Social Media

“…Self-presentation to diverse audiences is an inherent component of social media use (Carr & Hayes, 2015; Hogan, 2010). Social media allow for identity trials and explorations as individuals strategically display specific facets of themselves (Whitty et al, 2014). There are many online venues where individuals can enact their identities.…”