Image Analysis: Performance Gaps of Batik Craft in Yogyakarta, Indonesia

Abstract

This research's aim is to explore performance gaps of attractiveness of the batik craft in Yogyakarta by using an image analysis, and at the same time, responding the expectation of Practitioners of the art and Philologist of University Gajah Mada. This quantitative research was conducted in Yogyakarta. The 360 respondents were collected by purposive, stratified sampling, and triangulation. The data was tabulated by the content analysis and focused on the image analysis. There is a small gap of the image analysis between the actual and the expectation of the tourists, which indicating that the expectation still a little bit over the actual. It means that the performance of batik craft can be further improved by innovating and adapting based on the market segmentation. Innovation and adaptation can be done as the batik craft fabric's market competition concept, which returning to nature and using natural dyes and strive to meet market demand, friendly price, and environmental friendly. However, it is the right time to develop a white wood fiber as a raw material, which made by Indonesian's batik craft fabric industry in addressing the raw material problem.

Influence Marketing Mix and Behavior Entrepreneurship Against Sales Volume (Study Case Food City Courtyard of the Grand Mosque in the Soppeng District)

“…Sale is necessary source of cash for pay associated costs with chase profit (Tjiptono, 2012). Six traits entrepreneur success explained in study from (Hengky, 2015), including belief self, focus on tasks and results, will for take risk, leadership, power creation, and views into the future. With thereby perpetrator food city courtyard of the grand mosque, Soppeng District improve and develop behavior entrepreneurship and sales volume cognitive until is in the very high category (significant positive).…”

“…Entrepreneurship is different fields with approach methodical that can used for apply creativity and innovation (Eltari, 2017). According to theory behavior in Hengky (2015), results behavior entrepreneurship individual through work theory based team than quality personality or intuition. So, accordingly with understanding that, study become businessman can done in a manner methodical and organized.…”