Ilusão das imagens: olhar psicossocial sobre fumar nos filmes brasileiros

Abstract

Este estudo amplia o olhar psicossocial sobre o tabagismo. Descreve um quadro de ocorrências de imagens de produtos de tabaco e de seu consumo em uma amostragem de vinte filmes de longa-metragem brasileiros para exibição comercial. Nos resultados foram observadas imagens com esse conteúdo em metade dos filmes da amostra, e, em 70% daqueles em que ocorreram essas cenas, havia também a exibição relevante de embalagens de produtos ou marcas comerciais. Como conclusão, a utilização da mídia de entretenimento aparece entre os dados pesquisados como importante conteúdo a ser avaliado nos filmes. A presença nas telas, não apenas de imagens de consumo de cigarros e embalagens de produtos, mas também de marcas comerciais, pode contribuir para influenciar crianças e jovens a experimentar cigarros e reforçar o ato de fumar como comportamento normativo ou padrão entre as pessoas.

Are movies with tobacco, alcohol, drugs, sex, and violence rated for youth? A comparison of rating systems in Argentina, Brazil, Mexico, and the United States

“…The linkage between smoking and other youth risk behaviors may explain why popular European-, Argentine-, and Brazilian-made films rated for youth appear to contain more smoking than US-produced films that receive youth ratings (Reiner Hanewinkel et al, epub online; Mejia et al, under review; Rosa Vargas, 2011). Nevertheless, tobacco industry involvement in national film industries should be assessed.…”

“…Approximately half of the top grossing films from 2002 to 2009 were selected for the analytic sample, and these films were all US-produced. European-produced films that are rated for youth in Europe include more smoking than US-produced films (Reiner Hanewinkel et al, 2013), as appears to happen in Brazilian-produced films (Rosa Vargas, 2011) and Argentine-produced films (Mejia et al, under review). Hence, if our assessment is biased, it may have underestimated the amount of tobacco portrayals in films rated for youth in the Latin American countries studied.…”

Prevalence and factors associated with alcohol and tobacco use among non-institutionalized elderly persons

“…Although aging is a natural process, it also causes various anatomical and functional changes in the body, with effects on health conditions; the elderly may experience gradual cognitive loss and exhibit behavioral and emotional changes 3 .…”

“…Today there is an emphasis on the harmful effects of smoking in television programs and magazine articles and newspapers. The change in the profile of information and media coverage over time is explained by the high morbidity and mortality rate 3,4 . In 2011, smoking was responsible for 147,072 deaths, 2.69 million years of life lost, 157,126 acute myocardial infarctions, 75,663 strokes and 63,753 diagnoses of cancer.…”