Illocutionary Acts of Directive on Lazada_Id Advertising in the Instagram

Abstract

This study aims to analyze the Lazada_Id advertising text from pragmatic point of view through classifying and describing which is focused in the illocutionary speech acts with directive categories. Where the directive category has several types such as: command, orders, requests, and suggestions. This study also aims to provide one thing that is different from research on speech acts. However, this research is not the only research on speech acts that studies data in the form of writing. This study focused on Lazada_Id advertising on social networks (Instagram) and it can be ascertained that this study displays a different side of previous studies. From the research conducted, it was found that directive illocutionary speech acts with command, request, order, and suggestion types are suitable to use in attracting consumers to read and see status or photos, videos displayed by Lazada because they provide a curious impact on consumers. From research conducted that text on Lazada_Id advertisement identified uses many illocutionary directive texts to provide clarity to consumers and society in general.

Expression in Social Media: True or Fake?

“…Although this interaction via the internet uses 'written utterances', misunderstandings still cannot be avoided. In our assumption, maybe because the people involved in such interaction have different cultural and linguistic backgrounds [11]; [12], [13] therefore the researchers are interested in making an analysis of this subject. Some people, especially on what kind of negotiation patterns underlying such interaction and how the interlocutors manage and/or choose appropriate utterances to keep the interaction going on, are needed [14].…”

Illocutionary Analysis on Code-Switching Used by the Characters of “Layangan Putus” the TV Series

“…The directives illocution acts are both commanding and obstructive [14]. Albab, and Setiawan [15] research on Lazada Id's Instagram revealed that directive illocutionary speech actions of the command, request, order, and suggestion types are suitable for convincing customers to read and watch Lazada's status or images, videos due to its peculiar effect. According to the research, the wording on the Lazada Id advertisement uses various illocutionary directive texts to bring clarity to consumers and society.…”