İktidarın Meşruiyeti ve Rıza Üretimi: Masallardan ve Mitlerden Kitle İletişimine Toplumsal Bilincin İnşası

Abstract

In the historical process, all forms of power needed to stand on a legitimate basis and gain the consent of the ruled in their struggle to keep power in their hands and to ensure its continuity; and they have resorted to different methods and techniques within the scope of this need. Even if these methods and techniques, which also serve to construction of social consciousness and social hegemony, were transformed, and changed their shapes over time, they basically served the same purpose. This study aims to present the different methods that the powers have used in order to construction of social consciousness and consent manufacturing throughout history within the framework of power relations in social and political life. The study, with a descriptive research design, focused on the hegemony and consent manufacturing tools used by the powers, starting from primitive communities to modern capitalist societies, within the context of their historical evolution; and discusses the relationship between tales, myths and noble lies used for this purpose in pre-modern societies with modern mass media. According to this, mass media in modern capitalist societies replaced storytellers and poets who spread tales and myths in the pre-modern period. Mass media, which we can call modern or technological storytellers, are both producers and distributors of modern tales and myths. These modern tales and myths are often presented with the claim of 'reality', the structure of the power and the nature of the system are masked.