If Internet Credibility Is So Iffy, Why the Heavy Use? The Relationship between Medium Use and Credibility

Stavrositu, Carmen; Sundar, S. Shyam

doi:10.1089/cpb.2007.9933

Cited by 37 publications

(21 citation statements)

References 10 publications

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“…Stavrositu and Sundar (2008) concluded that using one platform (e.g. newspapers) can actually affect how people perceive the credibility of a different medium (e.g.…”

Section: Media Credibilitymentioning

confidence: 99%

Media Credibility Perception Among Millennials in Slovakia

Vilčeková

2016

JMCBEM

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Communication professionals have been facing various challenges and one of them is how to win the audience. Past studies suggest that credibility could be the key. Therefore, credibility can be suggested as one of the key factors driving the traffi c of individuals to certain media. By gaining a better understanding of how Millennials perceive credibility, companies can more appropriately plan and execute successful media campaigns directed to this very important public. A survey with 190 respondents -Millennials -was conducted to determine how they perceive the credibility of various media types. To measure the perception of media credibility, 12 characteristics like objectiveness, activity, intelligence, professionalism, etc. were examined. The results of the study revealed general moderate credibility of newspapers and television. The most credible medium for the Millennials is the Internet, especially because of its activity, ability to act fast, independence and objectivity. On the other hand, this cohort sees both television and newspapers as better presented than the Internet. The worst rated feature of television and newspapers was their passivity and political background. When examining statistically signifi cant difference in overall perception, based on the results from the Wilcoxon signed-rank test, we can conclude that the difference in perception of television, newspapers and the Internet was unlikely to occur by chance and the Millennials perceive the Internet as signifi cantly more credible than television and newspapers.JEL classifi cation: M310; M390

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“…Stavrositu and Sundar (2008) concluded that using one platform (e.g. newspapers) can actually affect how people perceive the credibility of a different medium (e.g.…”

Section: Media Credibilitymentioning

confidence: 99%

Media Credibility Perception Among Millennials in Slovakia

Vilčeková

2016

JMCBEM

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“…A decade later other researchers asked that same question about the Internet (Stavrositu & Sundar, 2008), and in today's digital world the same question can be applied to social media, such as Facebook, Twitter, and blogs. Social media are heavily used sources of news and information, especially political information, yet like traditional media such as newspapers and broadcast television news, social media are not considered very credible .…”

Section: Introductionmentioning

confidence: 99%

Reasons to believe: Influence of credibility on motivations for using social networks

Johnson

Kaye

2015

Computers in Human Behavior

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“…As studies document, new media are, for example, more credible for users with a high level of new media use than for users with little new media affinity Metzger 2000, 2001;Greer and Moreland 2003;Johnson and Kaye 2004), and the stronger they are related to traditional news sources, the more credible they are perceived (Stavrositu and Sundar 2008). In social media, people also intensively refer to traditional media content, as the latter is often perceived as being neutral.…”

Section: Conditions Of Corporate Legitimacy: Dynamization Of Communicmentioning

confidence: 99%

Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society

2013

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This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of ''communicative legitimacy.'' Finally, we present this special issue and develop some questions for future research.

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If Internet Credibility Is So Iffy, Why the Heavy Use? The Relationship between Medium Use and Credibility

Cited by 37 publications

References 10 publications

Media Credibility Perception Among Millennials in Slovakia

Media Credibility Perception Among Millennials in Slovakia

Reasons to believe: Influence of credibility on motivations for using social networks

Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society

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