İdeolojik Bir Söylem Olarak Slogan Üzerine Düşünmek: Türkiye’de Mart 2019 Yerel Seçimlerinde Kullanılan Parti Sloganları Üzerine Kıyaslayıcı Bir Analiz

Abstract

Ideologies, which play a crucial role in voter support, are conveyed to the public via slogans created for specific goals. Slogans, which are based on the ideologies of the parties and the persuasion techniques of different disciplines, influence the voting behaviors of voters in the desired direction. Political parties try to be different from their rivals by creating thematic campaigns to form messages with creative slogans and affect voter. The aim of this study is to make a comparative analysis focusing on the ideological slogans used by People's Alliance and Nation Alliance in local-elections of 2019 in Turkey. The main problem of the study is to reveal the similar and different part of notions in the slogans used by the Alliances. It was seen in the evaluation that the codes, heart and hope, became prominent notions, the system was explained through the political service promises, the city was frequently emphasized, and the concept, future, was mentioned. In addition, it was concluded that the alliances influenced the perception of their voters with the focus of their discourse, and the themes, which were mentioned by the parties and differed from the other parties, reflected current ideologies of the parties in the election.