Identifying the Types of Digital Footprint Data Used to Predict Psychographic and Human Behaviour

Nawi, Aliff; Hussin, Zalmizy; Ren, Chua Chy; Norsaidi, Nurfatin Syahirah; Pozi, Muhammad Syafiq Mohd

doi:10.1007/978-3-030-64452-9_26

Cited by 9 publications

(8 citation statements)

References 44 publications

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“…Adolescents' use of social media differs from their experience in the real world (Nawi, Hussin, et al, 2020). This exposes children to a wide number of risks and disputes, which can lead to unpleasant or inappropriate language use and disruptive behavior in teenagers.…”

Section: Literature Reviewmentioning

confidence: 99%

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A Netnographic Approach to Investigating Problematic Teenagers' Language Use on Social Media

Nawi¹,

Hussin²,

Sabri³

2023

INT J INSTRUCTION

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Social media has become an essential platform for teenagers these days. Social media grew in popularity as a means of communication, entertainment, information, and even education, beginning with simple social activities. Today, social media is also a factor in the development of adolescent behaviour. As a result, the purpose of this research is to explore into the language use by teenagers in social media. Over the course of three months, a netnographic approach was employed to study the language use of nine teenagers. All of the participants' postings, whether text, images, or videos, were evaluated. Instagram stories posted, shared, and reposted on the participant's account are also recorded in Nvivo for thematic analysis and coding. The outcomes of the survey highlighted five important themes of the teens' language use and behaviour: entertainment, popularity, morality and ethics, relationships, and new contacts. This study is concluded with some implications and a detailed discussion of adolescent social media language use and behaviour. The outcome of this study is hoped to help to identify problems faced by problematic students, where early prevention or solution can be proposed. Several other recommendations were also proposed at the end of this paper.

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Section: Literature Reviewmentioning

confidence: 99%

“…(Nawi, Zakaria, et al, 2020a). The availability of sophisticated and reasonably priced smartphones has further improved the pace of online involvement (Nawi, Hussin, et al, 2020). This promotes social media use and engagement among youngsters.…”

mentioning

confidence: 99%

A Netnographic Approach to Investigating Problematic Teenagers' Language Use on Social Media

Nawi¹,

Hussin²,

Sabri³

2023

INT J INSTRUCTION

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“…The approach is closely related to establishing the demographics of an individual, such as age, race, or sex, but moves beyond surface level characteristics. Researchers gather psychographics to get more detailed information on the individual differences within their sample population to inform differentiable parameters for classifying a population based on common trends in psychological variables, such as interests, attitudes, behaviors, and activities (Nawi et al, 2020). Different from both psychographics, which reflect personal factors, and demographics, which reflect factual characteristics, psychometrics are often utilized for the quantification of more "fixed" factors, such as personality.…”

Section: Player Modelsmentioning

confidence: 99%

“…This model of player type uses 12 dimensions that are grouped into six clusters and were correlated with personality traits: Action (destruction and excitement), Social (competition and community), Mastery (challenge and strategy), Achievement (competition and power), Immersion (fantasy and story), and Creativity (design and discovery), (Yee, 2015). However, type-based modeling approaches have been notably difficult to demonstrate repeatable and reliable empirical validity and stability (Nacke et al, 2014;Tondello et al, 2019), rendering type models restricted in their ability to be applied to other games and situations, such as training, due to a lack of generalizability.…”

Section: Player Modelsmentioning

confidence: 99%

Towards a Conceptual Framework of Comprehensive Video Game Player Profiles: Player Models, Mental Models, and Behavior Models

Williams

Bendell

Fiore

et al. 2021

Proceedings of the Human Factors and Ergonomics Society Annual

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Current approaches to player profiling are limited in that they typically employ only a single one of numerous of available techniques shown to have utility for categorizing and explaining player behavior. We propose a more comprehensive Video Game Player Profile Framework that considers the demographic, psychographic, mental model, and behavioral modeling approaches shown to be effective for describing gamer populations. We suggest that our proposed approach can improve the efficacy of video game player profiles by grounding data-driven techniques in game analytics with the theoretical backing of demographic, psychometric, and psychographic measurements. We provide an overview of our proposed framework, discuss the usage and relevance of each component technique, and provide a proof-of-concept demonstration with archived data.

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“…This is evidenced in surah al-Hujurat verse 12 and surah an-Nur verse 27. Hence, the necessity to protect any forms of personal data such as structured, unstructured, geographic, time-series, event, network, and linked data (Nawi et al 2020) is not only crucial, it is even in line with the teaching of Islam.…”

Section: Artificial Intelligence Policies and Islamic Regulationsmentioning

confidence: 99%

A Preliminary Survey of Muslim Experts’ Views on Artificial Intelligence

Nawi¹,

Yaakob²,

Ren³

et al. 2021

Islamiyyat

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There should be a great deal of concern over the extensive and still expanding application of artificial intelligence (AI) technology in Muslim life today. From the use of smartphones, drones, robots, autonomous vehicles and weapons technologies, the transformation caused by AI is significantly positive but much is still up for debate and contemplation. In fact, some Muslims may merely consider this rapid growth of AI as part of science fiction which is being popularised in movies. This incognizant view is dangerous because Muslims may not be alert to unforeseen AI impact especially when it crosses over Islamic ethical or legal limits. These interpretations should provide an appropriate context for Muslim experts today to rethink their views with regards to the transformative impact of AI on Muslim society. This preliminary study therefore, is conducted to gather Muslim experts’ professional views on AI related issues. Using a quantitative methodology approach with a cross-sectional study design, 37 experts responded to the personal, online questionnaire emailed to them. The findings generally indicate the respondents’ insensitivity towards the greater extent of AI impact on Muslim consumers at large. However, most of the respondents were agreeable on the urgent need for regulations so that AI is geared and harvested for its benefits in enhancing Muslim life. This signifies the importance of thorough and strict regulations for AI research and technology to adhere to Islamic principles. A specific framework development underpinned by Maqasid al-Shari’ah is recommended to address the various contemporary issues of AI impact.

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Identifying the Types of Digital Footprint Data Used to Predict Psychographic and Human Behaviour

Cited by 9 publications

References 44 publications

A Netnographic Approach to Investigating Problematic Teenagers' Language Use on Social Media

A Netnographic Approach to Investigating Problematic Teenagers' Language Use on Social Media

Towards a Conceptual Framework of Comprehensive Video Game Player Profiles: Player Models, Mental Models, and Behavior Models

A Preliminary Survey of Muslim Experts’ Views on Artificial Intelligence

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