Identifying the key factors of sustainable entrepreneurship in the Nigerian food industry: The role of media availability

Yakubu, Barnabas Nuhu; Salamzadeh, Aidin; Bouzari, Parisa; Ebrahimi, Pejman; Fekete-Farkas, Mária

doi:10.15678/eber.2022.100209

Cited by 17 publications

(11 citation statements)

References 53 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Today, global concerns related to sustainability and environmental issues, as well as existing competitive pressure, have forced organizations to pay attention to GE and CE as an undeniable necessity [72][73][74]. Despite the noteworthiness of GE for organizations, especially SMEs, and the awareness of many managers, changing the direction towards GE depends on the availability of special conditions.…”

Section: Discussionmentioning

confidence: 99%

Evaluating the Enablers of Green Entrepreneurship in Circular Economy: Organizational Enablers in Focus

Soleimani,

Mollaei,

Beinabaj

et al. 2023

Sustainability

View full text Add to dashboard Cite

In recent decades, green entrepreneurship has been at the center of attention as an effective strategy to maintain sustainability and create a competitive advantage for organizations in a circular economy. However, the successful implementation of this strategy requires organizations to have internal enablers. This study endeavored to identify and evaluate organizational enablers for green entrepreneurship in manufacturing Small and Medium Enterprises (SMEs) in Iran. Identifying organizational enablers can help SMEs in facilitating the conditions for adopting green entrepreneurship. To these ends, organizational enablers were extracted by reviewing the literature and then, using the viewpoints of 17 active experts in different industries in SMEs, they were classified. In the next step, the “Best Worst Method” was employed to prioritize the identified enablers (5 factors) and sub-enablers (20 factors). The contextual hierarchical relationships between these factors were identified through the “Interpretive Structural Modeling” method. Using the Matrix of Cross-Impact Multiplications Applied to Classification (MICMAC) analysis, the driving and dependence powers of organizational enablers were computed and the enablers were clustered. Based on the results, among the five enablers, three including total quality management, circular supply chain management, and corporate social responsibility were the most important from the point of view of the experts. Moreover, among the sub-enablers, strategic planning, green purchasing, and corporate social responsibility motivation were more important than other sub-enablers. The results of ISM analysis provided a seven-level hierarchical model and the relationships between them. The results of the MICMAC analysis led to the clustering of 20 organizational enablers in three main clusters: driving (nine factors), linkage (four factors), and dependent (seven factors). The results of this study provide practical suggestions for active senior managers to implement green entrepreneurship in SMEs.

show abstract

Section: Discussionmentioning

confidence: 99%

Evaluating the Enablers of Green Entrepreneurship in Circular Economy: Organizational Enablers in Focus

Soleimani,

Mollaei,

Beinabaj

et al. 2023

Sustainability

View full text Add to dashboard Cite

show abstract

“…Specifically, the current literature is lacking in research investigating exactly how and to what extent social media influences consumer decision-making and behaviour in green food purchasing. Moreover, this study places SMU and interactions in a comprehensive framework for green food consumer behaviour and contributes to the understanding of the importance of social media for the green food market (Yakubu et al. , 2022).…”

Section: Literature Reviewmentioning

confidence: 96%

The role of social media in consumers’ intentions to buy green food: evidence from Türkiye

Armutçu

Ramadani

Zeqiri

et al. 2023

BFJ

View full text Add to dashboard Cite

PurposeThere is limited research examining the relationship between social media and green food purchasing behaviour. In the current study, we examine the factors that affect consumers’ green food purchasing behaviour in Türkiye.Design/methodology/approach Data collected from the participants by survey method were analysed using Smart PLS 4.0 with IBM SPSS 26 and PLS to run SEM.Findings Our findings have revealed that from all the structural elements in the theory of planned behaviour (TPB), only attitude and perceived behavioural control contribute to consumers’ green food purchasing behaviour, while subjective norms do not contribute to consumers’ green food purchasing behaviour. Additionally, it was found that social media usage (SMU) and digital marketing interactions (DMI) have a positive and significant effect on green food purchasing behaviour. More information, experiences, opinions and recommendations on green foods in social media channels can encourage consumers to buy more green food.Originality/value This study first evaluates the applicability of the TPB model in explaining green food purchasing behaviour. This study is extended with two new factors included in the original framework of the TPB model, namely, SMU and DMI.

show abstract

“…Thereby, they enhance the quality of life by substantially reducing social and environmental impacts [28,29]. Additionally, the adoption of sustainable entrepreneurship embeds the availability to embrace digital media, which can 'facilitate the effects on consumer behaviour' [30].…”

Section: Digitalised Business Environmentsmentioning

confidence: 99%

Decoding Business Potential for Digital Sustainable Entrepreneurship: What Romanian Entrepreneurs Think and Do for the Future

et al. 2022

View full text Add to dashboard Cite

The digital environment and the businesses can no longer exist separately; the way in which entrepreneurs adapt to digital environments determines the future of the companies. By aiming to understand Romanian entrepreneurs’ openness and the assets disposed for digitalisation, the authors performed a study which revealed different managerial approaches used in order to achieve digital entrepreneurial sustainability. With exploratory research, they (i) identified the strategic approaches of the businesses within the digital environment, (ii) analysed the importance of strategic objectives and the entrepreneurial vision, (iii) understood the long-term strategies and the costs of digitalisation, and (iv) analysed the future of the business in terms of cyber security. The study highlighted that no Romanian entrepreneur placed digitalisation as an independent objective for its company, showing that companies needed a proper digitalisation strategy correlated to the opportunities and threats of the business environment. Moreover, the Romanian entrepreneurs’ knowledge in cyber security was low even though they were aware that it was imperative to control critical information and develop data security strategy so as to avoid data theft/loss in the company. All the findings favoured conceptualising a new Digital Sustainable Entrepreneurship Model based on owners’ entrepreneurial visions and companies’ strategic objectives alike, a guide-framework to remain competitive in a sustainable, ever-growing market.

show abstract

Identifying the key factors of sustainable entrepreneurship in the Nigerian food industry: The role of media availability

Cited by 17 publications

References 53 publications

Evaluating the Enablers of Green Entrepreneurship in Circular Economy: Organizational Enablers in Focus

Evaluating the Enablers of Green Entrepreneurship in Circular Economy: Organizational Enablers in Focus

The role of social media in consumers’ intentions to buy green food: evidence from Türkiye

Decoding Business Potential for Digital Sustainable Entrepreneurship: What Romanian Entrepreneurs Think and Do for the Future

Contact Info

Product

Resources

About