“…Thus, a deeper understanding of this "commercialization journey" by means of the case study approach would help in providing context for the factors that contribute to successful R&D commercialization as found in many of the empirical research conducted on this topic to date (for discussion on case study research design and methods, refer to Akgun and Tektufekci, 2017;Natsheh et al, 2015;Akhir et al, 2018;OECD, 2013;Aldulaimi and Abdeldayem, 2018 demonstrates how a portfolio of case study research designs fits differently to a theory continuumtheory understanding, theory-building, theory development, and theory testing; for recent examples of the use of case study research on technology R&D commercialization, refer to Ale, 2018; Booz Allen Hamilton, 2012; Pellikka and Malinen, 2014).…”