Identifying product attributes through conjoint analysis with special reference to Color Doppler

Srivastava, Vibhava; Pandey, Neeraj; Sharma, Harish

doi:10.1057/jmm.2009.35

Cited by 10 publications

(6 citation statements)

References 13 publications

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“…Marketers endeavor to best combine consumers' preferred attributes and level choices in order to come up with product offerings that will present a superior value proposition (Srivastava, Pandey, & Reich, 2009). Given the opportunity, consumers will evaluate and ultimately choose products which represent the highest-perceived level of benefit to them (Gutman, 1982).…”

Section: Product Attributesmentioning

confidence: 99%

The influence of product knowledge on the relative importance of extrinsic product attributes of wine

Robertson

Ferreira

Botha

2018

Journal of Wine Research

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The purpose of this paper is to examine the influence of product knowledge, both subjective and objective, on the relative importance of four extrinsic product attributes of wine, namely price, age, brand and region of origin. The relative importance of four product attributes is evaluated comparative to consumers' self-reported and objectively measured knowledge of wine, using the conjoint analysis technique. The results suggest that product knowledge does influence the relative importance of extrinsic wine attributes in product evaluation, with the price of wine shown to be the dominant attribute regardless of the level of product knowledge expertise. Brand, age and region of origin received differing rankings of importance. Across all four levels of product knowledge, consumers navigate their evaluative product decisions according to the midpoint between most and least expensive wines in their consideration set. Price sensitivity appears to heavily impact consumer evaluation strategies, which serves to inform wine pricing strategies.

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Section: Product Attributesmentioning

confidence: 99%

The influence of product knowledge on the relative importance of extrinsic product attributes of wine

Robertson

Ferreira

Botha

2018

Journal of Wine Research

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“…Attributes are known to be the factors, features, or characteristics which are believed to influence people's preferences for a particular product or treatment [40,41]. Identifying attributes must be supported by evidence that suggests the potential range of preferences and values that people may hold [42].…”

Section: Identifying the Relevant Attributesmentioning

confidence: 99%

Conjoint Analysis: A Research Method to Study Patients’ Preferences and Personalize Care

Al-Omari

Farhat

Ershaid

2022

JPM

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This article aims to describe the conjoint analysis (CA) method and its application in healthcare settings, and to provide researchers with a brief guide to conduct a conjoint study. CA is a method for eliciting patients’ preferences that offers choices similar to those in the real world and allows researchers to quantify these preferences. To identify literature related to conjoint analysis, a comprehensive search of PubMed (MEDLINE), EMBASE, Web of Science, and Google Scholar was conducted without language or date restrictions. To identify the trend of publications and citations in conjoint analysis, an online search of all databases indexed in the Web of Science Core Collection was conducted on the 8th of December 2021 without time restriction. Searching key terms covered a wide range of synonyms related to conjoint analysis. The search field was limited to the title, and no language or date limitations were applied. The number of published documents related to CA was nearly 900 during the year 2021 and the total number of citations for CA documents was approximately 20,000 citations, which certainly shows that the popularity of CA is increasing, especially in the healthcare sciences services discipline, which is in the top five fields publishing CA documents. However, there are some limitations regarding the appropriate sample size, quality assessment tool, and external validity of CA.

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“…Fourth, establish the preferences of the customer through design the questionnaire that consists of a set of attributes and the level of the portfolio of products with the letter detailed description. Fifth, collect the respond of the questionnaire and process the data to modelling the customer preferences [24,25].…”

Section: Conjoint Analysismentioning

confidence: 99%

Conjoint Analysis for Evaluation of Customer’s Preference of Analgesic Generic Medicines under Non-proprietary Names

et al. 2020

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The main objective of this research is to get greater insight into the customer preferences in purchasing analgesic generic medicines under the non-proprietary name and to identify clusters with different preference structures. This research uses conjoint analysis (CA) and cluster analysis as data processing. This research collects the data through questionnaire from 200 respondents and uses the convenience sampling method to choose 200 respondents from sixteen districts in Semarang. The result of data processing with conjoint analysis indicated that customer prefers the analgesic generic medicine under the non-proprietary name with the following condition: the price of 20% of analgesic generic-branded minutes, has 15 minutes onset time of effect, can be purchased at minimarket, in the form of syrup, and the source of information is family and friend. Moreover, the result of data processing also indicated that the importance of attribute is the place of purchase, followed by price, onset time of drugs, the form of drugs, and, the source of information. Then, the result of data processing with clustering analysis indicated that the respondent can be grouped into four clusters. The attribute that has the highest importance level in cluster 1 until cluster 4 is ‘form of drugs’, ‘the place of purchase’, ‘source of information’, and ‘price’, respectively.

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Identifying product attributes through conjoint analysis with special reference to Color Doppler

Cited by 10 publications

References 13 publications

The influence of product knowledge on the relative importance of extrinsic product attributes of wine

The influence of product knowledge on the relative importance of extrinsic product attributes of wine

Conjoint Analysis: A Research Method to Study Patients’ Preferences and Personalize Care

Conjoint Analysis for Evaluation of Customer’s Preference of Analgesic Generic Medicines under Non-proprietary Names

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