Identifying Priority Using an Importance-Performance Matrix Analysis (IPMA)

Ramayah, T.; Chiun, Lo May; Rouibah, Kamel; May, Oh Sook

doi:10.4018/ijea.2014010101

Cited by 13 publications

(8 citation statements)

References 52 publications

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“…This analysis is important as it extends findings from PLS-SEM analysis which offers direct, indirect and total relationships and extract the analysis to include another dimension showing the actual performance of each construct. The importance of carrying out IPMA analysis using SmartPLS has been previously recommended [ 72 , 73 ]. The results in Table 7 show the indicators’ importance-performance map which indicate that trust has the highest performance (76.62) and highest total effect (0.588).…”

Section: Resultsmentioning

confidence: 99%

Interactivity and Trust as Antecedents of E-Training Use Intention in Nigeria: A Structural Equation Modelling Approach

Alkali

Mansor

2017

Behavioral Sciences

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Background: The last few decades saw an intense development in information technology (IT) and it has affected the ways organisations achieve their goals. Training, in every organisation is an ongoing process that aims to update employees’ knowledge and skills towards goals attainment. Through adequate deployment of IT, organisations can effectively meet their training needs. However, for successful IT integration in training, the employees who will use the system should be positively disposed towards it. This study predicts employees’ intention to use the e-training system by extending the technology acceptance model (TAM) using interactivity and trust. Methods: Two hundred and fourteen employees participated in the study and structural equation modelling was used in the analysis. Results: The findings of the structural equation modelling reveal that interactivity, trust, perceived usefulness and perceived ease of use have direct and positive effects on employees’ intention to use e-training. It was also shown that perceived ease of use had no effects on perceived usefulness, while trust has the strongest indirect effects on employees’ intention. In addition, the results of Importance-Performance Map Analysis (IPMA), which compares the contributions of each construct to the importance and performance of the model, indicate that to predict intention to use e-training, priorities should be accorded to trust and perceived usefulness.

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Section: Resultsmentioning

confidence: 99%

Interactivity and Trust as Antecedents of E-Training Use Intention in Nigeria: A Structural Equation Modelling Approach

Alkali

Mansor

2017

Behavioral Sciences

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“…The usefulness of IPMA has been demonstrated in several studies, such as in banking (Ramayah et al, 2014;Tailab, 2020); education (Ting et al, 2020;Wook et al, 2019); tourism (Ebrahimi et al, 2021), restaurants (Carranza et al, 2018;Fakfare, 2021) and technology (Groβ, 2018;Palos-Sanchez et al, 2018). However, its application for identifying quality attributes is yet to be fully explored.…”

Section: Application Of Pls-sem and Ipmamentioning

confidence: 99%

A roadmap for the application of PLS-SEM and IPMA for effective service quality improvements

Teeluckdharry

Teeroovengadum

Seebaluck

2022

TQM

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PurposeThe paper provides a step-by-step guide in the guise of a roadmap for service improvement initiatives using importance performance map analysis (IPMA).Design/methodology/approachTo empirically illustrate how IPMA can be applied to any service industry, three sectors are considered; sports and fitness (study A), hospitality (study B) and higher education (study C). Following the proper selection of measuring instruments and their evaluation using structural equation modeling-partial least squares (Smart-PLS), IPMA is applied to identify those attributes having strong total effects (high importance) over the targeted construct (satisfaction) but which also have low average latent variable scores (low performance).FindingsFor sports and fitness (study A), the physical aspects and programme quality require managerial attention. For the hospitability sector (study B), it is service commitment, interaction quality and internal sense of happiness. Whereas for higher education (study C), it is administrative quality as well as the element of transformative quality, namely the university’s role in adding to its students’ emotional stability, which needs the attention of the top management.Originality/valueThis study provides researchers and practitioners with a roadmap for applying PLS-SEM and IPMA for continuous service quality improvement. The roadmap extends upon Ringle and Sarstedt’s (2016) work. It highlights critical decisions that need to be considered in the pre-analytical stages of the IPMA application, i.e. at the research design phase in selecting the most appropriate service quality measurement model specifications. It not only contributes to the existing body of knowledge by providing empirical evidence to advance theory development in the quality management field but also has implications for the practitioners in any service sector on where to focus their attention for an effective service improvement.

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“…Importance-Performance Analysis (IPA) which is also called Importance-Performance Matrix Analysis (IPMA) is a method of evaluating the quality of service (Ormanovic et al, 2017). According to Ramayah & Rouibah (2016), this simple graphical tool can identify the most crucial attributes concerning their need for managerial action and define areas of improvements in developing a successful marketing programme to achieve an advantage over competitors. Hence, it is necessary to perform IPMA to avoid any ambiguity concerning managerial decisions and for marketing purposes (Deng & Pierskalla, 2018;Ramayah, Cheah, Chuah, Ting, & Ali Memon, 2016).…”

Section: Importance-performance Matrix Analysis (Ipma)mentioning

confidence: 99%

Importance-Performance Matrix Analysis of Kota Bharu’s Islamic City Image

Hassan

Omar

Ahmad

2020

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In 2005, Kota Bharu as the Kelantan state capital in Malaysia was rebranded from a Cultural City to an Islamic City and projecting its image as an Islamic identity. Limited studies have been undertaken to assess city image from the perspective of visitors. Therefore, this paper aims to evaluate the perception of visitors on the importance and performance of the Islamic city image of Kota Bharu. Data were gathered using a self-administered survey questionnaire among domestic and international visitors in Kota Bharu in 2018. The questionnaire was prepared based on ten categories of Islamic Built Environmental factors, namely; natural environment, social need and human comfort, religious identity, tolerance, layout, elements of Jannah (paradise), intellectual and knowledge, cleanliness, economic system, and safety setting. The data were analysed quantitatively using partial least squares-structural equation modelling (PLS-SEM). The results revealed that visitors considered "Religious Identity" as the most important attribute which reached a satisfactory level, while other factors also needed to be addressed. The findings are expected to contribute to a better understanding of stakeholders in enhancing the image of Islam Bharu for management and marketing purposes.

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Identifying Priority Using an Importance-Performance Matrix Analysis (IPMA)

Cited by 13 publications

References 52 publications

Interactivity and Trust as Antecedents of E-Training Use Intention in Nigeria: A Structural Equation Modelling Approach

Interactivity and Trust as Antecedents of E-Training Use Intention in Nigeria: A Structural Equation Modelling Approach

A roadmap for the application of PLS-SEM and IPMA for effective service quality improvements

Importance-Performance Matrix Analysis of Kota Bharu’s Islamic City Image

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