“…Meanwhile over the last two decades, personality in business research has been largely investigated through the Five Factor Model (FFM) which posits five basic dimensions of human personality commonly known as the big five, namely Openness, Conscientiousness, Extraversion, Agreeableness and Emotional Stability (Barrick & Mount, 1991;Costa & McCrae, 1992;Gosling, Rentfrow, & Swann, 2003;McCrae & Costa, 2003). With relation to entrepreneurial success, however, scholars have thus far primarily focused on the founder personality's relationship to measures of firm performance (Ciavarella, Buchholtz, Riordan, Gatewood, & Stoke, 2004;Hachana, Berraies, & Ftiti, 2018;Matyka, Jung, & Kratzer, 2012; H. Zhao, Seibert, & Lumpkin, 2010;L. Zhao & Jung, 2018;M.…”