Identifying Institutional Clientele: Applied Metamarketing In Higher Education Administration

Leister, Douglas V.

doi:10.2307/1980667

Cited by 11 publications

(2 citation statements)

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“…Indeed, for the period before the 2000s, we found only thirteen articles on the subject, eleven of which came from the US. That said, a shift in the literature on universities can be observed there in the mid 1970's (Leister, 1975), whereby they are no longer studied as hermetic systems producing meaning and a feeling of belonging but rather, as a political system tied to its environment (Weerts et al, 2014).…”

Section: General Considerationsmentioning

confidence: 99%

Organizational Identity of Universities: A Review of the Literature from 1972 to 2014

Dumay¹,

Draelants²,

Dahan³

2017

Theory and Method in Higher Education Research

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Organizational identity provides an increasingly large number of researchers with a theoretical lens for examining current transformations of the university. The primary objective of this article is to propose an extensive, systematic overview of the literature published on the subject between 1972 and 2014. The analysis of 120 empirical studies reveals a literature which is rich but dispersed, in theoretical, epistemological and methodological terms alike; thriving since the 2000s, it is mainly US but increasingly globalised. After identifying six main research categories according to the classical distinctions found in the organizational identity literature, we propose a series of avenues for discussion bearing on the status of identity as an indicator of changes at work in the university, their level and depth, the linkage between the concepts of market and institutional field and finally, the epistemological implications of the international nature of this literature.

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Section: General Considerationsmentioning

confidence: 99%

Organizational Identity of Universities: A Review of the Literature from 1972 to 2014

Dumay¹,

Draelants²,

Dahan³

2017

Theory and Method in Higher Education Research

View full text Add to dashboard Cite

show abstract

“…Market researchers recommended support of the present position through projects that would reinforce the present image. This also implied rejecting projects that would be incongruent or potentially confusing (Leister, 1975).…”

Section: Targeting Specific Services To Specific Publicsmentioning

confidence: 99%