Identifying factors influencing consumers’ intent to install mobile applications

Challenges Facing the Use of Mobile Applications for E‐Commerce in Kenya's Manufacturing Industry

“…Psychological risk involves disappointment, and frustration a consumer encounters (Harris et al, 2016). This study confirmed that this happened when users of the app want to use it but are unable to due to lack of network connectivity, and when the apps become a source of unsolicited adverts, this affects the user's emotions negatively.…”

“…Earlier studies had also found technology-related issues to be a barrier to the adoption of technologies (National Center for Education Statistics, 2000;Goktas et al, 2009;Harris et al, 2016), which indicates that technology-related issues have been a persistent hindrance to the adoption and use of technological innovations, such as mobile apps, for over one and half decade. This therefore called for a paradigm shift from past research, where this research not only identify the barriers of technology adoption, but also propose possible strategies to overcome those barriers.…”

“…This study established that technological issues are the main hindrance to the use of mobile apps for e-commerce in the manufacturing industries Kenya: as the apps are considered neither easy to use, nor easy to learn, which according to Harris et al (2016) creates a perceived risk when consumers lack confidence of being able to purchase, download, install and use the apps in their devices. Warkentin et al (2002) found out that perceived risk resulted from as a consumer's subjective expectation of suffering a loss in pursuit of a desired outcome.…”

“…Performance risk is defined by Harris et al (2016) as a risk that is as a result of an app not perform as expected. This happens when the apps drain the phone's battery, become a source of unsolicited advertisements and use a lot of phone's memory space.…”

“…This happens when the apps drain the phone's battery, become a source of unsolicited advertisements and use a lot of phone's memory space. These risks are inevitable since when consumers are choosing mobile apps to install, they often do not have the opportunity to try the app with full functionality before making the purchase (Harris et al, 2016). For instance, battery life determines the time one can spend in the app without having to recharge the battery of the mobile device; if the user is away on a trip and does not have the possibility to recharge the mobile device the app may not be used (Zamfiroiu, 2014), which impacts on its performance.…”