Identifying a new service opportunity from potential needs: User-centric service map

Abstract

In the era of ubiquitous service, the new service opportunity is closely related to user. User-centric approach takes into account user context in new service development. However, attempts to apply user context is insufficient to identify opportunities, since the opportunity is at least user's potential needs, which are not satisfied yet. In response, this paper proposes a "user-centric service map" to visualize existing services based on a priori dictionary of potential needs and investigates the vacuum to take concrete shape of the opportunities. At first, a potential needs dictionary is constructed as location, event and objective. Next, the service map is developed based on the evaluation of existing services from Apple App Store for each dimension. Finally, a new service opportunity is identified by analyzing the characteristics of vacuums of the service map and exploring how to satisfy the vacuums using related services for reference.

Exploring Promising Research Frontiers Based on Knowledge Maps in the Solar Cell Technology Field

“…Chen and Chen [55] and Chen [56] established a design patent map with patent examiners. Kim and Park [57] proposed user-centric service map to identify a new service opportunity from potential needs.…”

Development of new mobile application services: An approach using context-driven morphology analysis

“…[18] suggested a concept of unified context, which describes user-centric situation independently of purpose of any service, with combination of 5W1H information. Similar approach has been tried in [4]. They defined LEO (location, event, objective) concept to construct the dictionary of potential user needs.…”

“…It covers almost all activities of users. Since the eventual context is about the activities of users, the construction of user context is based on the leisure literature that describes the activities [4][29] [30]. Based on these literatures, we classified event into physiology, economy, socio-relation, and experience.…”

“…This is especially true of mobile service market where various application services are developed and consumed [3]. The rise of the smart phone accelerates this change, leading many organizations to spend huge sums of money on relevant services [4] [5].…”

Software Product Management

“…Analytics are used to study in user behavior in real-time for building user segments, evaluating feature attractiveness, monitoring product performance, and understanding the impact of marketing campaigns and channels (Phippen et al 2004). App stores simplify software distribution and allow identifying product and service offering gaps (Kim and Park 2010). The field, however, is still far away from providing an understanding of software-enabled and software-specific product management.…”