Identification With Characters and Discussion of Taboo Topics After Exposure to an Entertainment Narrative About Sexual Health

Abstract

Individuals often avoid discussing sexual history and safer sex with sexual partners, increasing the likelihood of negative health consequences. Research and theorizing on narrative influence suggest that television programs in which characters model conversations about safer sex may provide social scripts to viewers and influence behavior. This experiment tested this effect and examined the underlying mechanisms. Participants were randomly assigned to view a program that either did or did not depict characters modeling sexual discussion. Exposure to the modeled behavior motivated viewers to engage in sexual discussions over the next 2 weeks. Greater identification with these characters facilitated this effect by enhancing viewers' self-efficacy and reducing counterarguing. Implications for research on narrative influence more generally are discussed.

Entertainment-Education Using Traditional Folk Song among Female Factory Workers in Lao PDR

“…Quantitative data revealed that the participants' selfefficacy of condom use increased after the EEMVL intervention. This finding is consistent with earlier research [12,19] where entertainment drama improved viewers' self-efficacy. According to social cognitive theory [13,14], observing punishing outcomes can create negative outcome expectations that serve to disincentives similar courses of action.…”

“…This finding is consistent with past research that showed the EE intervention encouraged the audience to discuss the media itself [19,[26][27][28]. This conversation may be induced by the EEMVL scene in which the main characters discuss HIV/AIDS and ways of dealing with the fear of being infected.…”

De rol van emoties in narratieve overtuiging

“…Zo laten MoyerGusé en Nabi (2010) zien dat identificatie met een personage uit een televisieserie invloed kan hebben op het waargenomen risico op een tienerzwangerschap en op de intentie om veilig te vrijen. Moyer-Gusé et al (2011) tonen aan dat het praten over seksueel overdraagbare aandoeningen met voormalige partners beïnvloed kan worden door te kijken naar een aflevering van Sex and the City. Identificatie met personages in films kan leiden tot het aanpassen van overtuigingen over kerkelijke zaken (Igartua, 2010;Igartua & Barrios, 2012), de acceptatie van psychiatrische patiënten (Caputo & Rouner, 2011) en attitudes ten opzichte van de doodstraf (Till & Vitouch, 2012).…”

“Si te engancha, compártela en redes sociales”. Efectos conjuntos de la similitud con el protagonista y el contacto imaginado en la intención de compartir una narración corta a favor de la inmigración

“…Ello no solo ha supuesto un avance teórico en el conocimiento de los procesos de persuasión narrativa, sino que ha dado lugar a la aplicación de dicho conocimiento para diseñar intervenciones cuya meta final es tratar de resolver problemas sociales (Cohen, Tal-Or, & Mazor-Tregerman, 2015;Igartua & Frutos, 2017;Wojcieszak, Azrout, Boomgaarden, Alencar, & Sheets, 2017;Wojcieszak & Kim, 2016) y/o mejorar la salud de las personas (Igartua & Vega, 2016;Moyer-Gusé, Chung, & Jain, 2011;Murphy, Frank, Chatterjee, & Baezconde-Garbanati, 2013). Un segundo avance teórico que cabe resaltar es el desarrollo de modelos teóricos sobre los mecanismos o procesos que explican cómo se produce la influencia de los mensajes narrativos en las personas (Green & Brock, 2000;MoyerGusé, 2008;Slater & Rouner, 2002).…”