Identification of intention to buy healthy food

Kusdiyanto, Kusdiyanto; Saputro, Edy Purwo; Sholahuddin, Muhammad; Mabruroh, Mabruroh; M.Si., Zulfa Irawati, S.E.,; Murwanti, Sri; Setyaningrum, Dewi Probowati

doi:10.21744/ijbem.v5n1.1867

Cited by 4 publications

(6 citation statements)

References 25 publications

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“…Checking for convergent validity may include looking at both the external loading value and the Average Variance Extracted (AVE) value. The AVE value must be greater than 0.5 to prove convergent validity (Kusdiyanto, et al,2022).…”

Section: Resultsmentioning

confidence: 99%

Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?

Afifah,

Kuswati

2023

Se. Asian Bus. Rev.

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This research aims to examine the influence of ethical self-identity on green purchasing, mediated by green purchase intention. The study elucidates pro-environmental behavior concerning the purchase of environmentally friendly products that support issues related to the circular economy in the digital era. The research methodology employs a quantitative deductive approach to test hypotheses. A survey research design was used to investigate green purchasing behavior, with a sample size of 205 respondents from the Surakarta city area. Non-probability sampling was utilized employing the purposive sampling method. Instrument tests included assessments for convergent validity, discriminant validity, as well as reliability tests using Cronbach's alpha and composite reliability, confirming valid and reliable results. These instrument tests and hypothesis testing were conducted using Smart PLS 3.2.9 software, generating output for the outer model and inner model. Data analysis involved a two-step algorithm process and bootstrapping. The analysis results indicate that ethical self-identity and green purchase intention significantly influence green product purchasing behavior. It was evidenced that the intention to purchase green products mediates the influence of ethical self-identity on green product purchasing behavior.

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Section: Resultsmentioning

confidence: 99%

Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?

Afifah,

Kuswati

2023

Se. Asian Bus. Rev.

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“…The underlying argument is that the samples have understood halal products. In addition, it is hoped that the selection of the millennial generation sample will support access to information search about halal products (Irawati, et al, 2023;Kusdiyanto, et al, 2022;Hashim, et al, 2022).…”

Section: Research Methods Samples and Analysis Toolsmentioning

confidence: 99%

“…The validity test results showed that all indicators were grouped according to the specified variables, confirming the validity of all these indicators. Validity testing is essential to know the validity measurement of all indicators explaining a variable in research (Saputro & Achmad, 2015;Irawati, et al, 2023;Kusdiyanto, et al, 2022). The validity test results are shown in Table 3 as follows: The reliability test results revealed that the instruments used in research to obtain respondent information could show the truth.…”

Section: Validity and Reliability Testmentioning

confidence: 99%

“…It makes millennials a potential market in marketing, including the halal product market in Indonesia. In addition, millennial youth are also representatives of a broader market (Saputro & Achmad, 2015;Irawati, et al, 2023;Kusdiyanto, et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

“…In this regard, implementing global halal standardization and certification is vital. Indonesia certainly has an interest in making it happen, supporting marketing in the global era, and guaranteeing product quality and the safety of consuming halal products (Irawati, et al, 2023;Kusdiyanto, et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

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Research on the Millennial Generation’s Behavior Toward Halal Consumption

Saputro,

Seyaningrum

2023

Mak. J. Manaj.

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Research on the consumption behavior toward halal products is interesting to study, not only because most of the population in Indonesia is Muslim but also because several previous studies’ findings have mixed results, creating a loophole for finding research gaps. This research, therefore, aims to examine several factors influencing the purchase intention of halal products. The sample involved 100 millennial youth represented by the Faculty of Economics and Business (FEB) students, Universitas Muhammadiyah Surakarta (UMS). The test results demonstrated that the three variables impacted purchase intention, i.e., halal awareness, halal logo, and attitude. These results become opportunities and challenges for producers and marketers to spur the role of these three variables to impact the intention to purchase halal products positively. In addition, limitations and suggestions for further research are presented to support theoretical deepening and understanding of the development of research models.

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Tüketi̇ci̇leri̇n Doğal Bal Algisi Ve Satinalma Davranişlarini Etki̇leyen Faktörler Üzeri̇ne Bi̇r Araştirma

Bilici

2024

Uludağ Arıcılık Dergisi

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DOĞAL BAL ÜZERİNE ÇOK YÖNLÜ BİR ARAŞTIRMA: TÜKETİCİLERİN DOĞAL BAL ALGISI VE SATIN ALMA DAVRANIŞLARINI ŞEKİLLENDİREN UNSURLAR ÖZ Tüketiciler, sağlık ve beslenme faktörlerine odaklanarak doğal, organik, yerel ve geleneksel gıda ürünlerini tercih etmektedir. Bu bağlamda, doğal bal, arı kovanından işlenmemiş bir şekilde elde edilen yüksek kaliteli bir ürün olarak dikkat çekmektedir. Organik bal, sentetik kimyasalların kullanımını yasaklayan standartlara uygun olarak üretilmekte ve tüketiciler tarafından yüksek kalitesi ve sağlık avantajları nedeniyle tercih edilmektedir. Bu çalışma, tüketicilerin doğal bal bağlamında algılarını ve tercihlerini anlamak amacıyla birçok farklı boyuta odaklanmaktadır. Çevrimiçi anketlerle toplanan verilere dayanan ve Smart PLS programı kullanılarak yapısal eşitlik modellemesiyle analiz edilen araştırmada, sağlıklı ürün farkındalığı, algılanan besin değeri, gıda güvenliği, fiyat, kalite, renk algısı, doğal bala yönelik tutum, daha fazla ödeme istekliliği ve satın alma davranışı arasında güçlü ilişkiler bulunmuştur. Sağlıklı ürün farkındalığı, algılanan besin değeri, gıda güvenliği, fiyat ve kalite arttıkça doğal bala yönelik olumlu tutumun arttığı gözlemlenmiştir. Açık ve koyu renkli bal algıları, algılanan kalite üzerinde etkili olmakla birlikte, koyu renkli bal algısı daha güçlü bir etkiye sahiptir. Doğal bala yönelik tutumun, daha fazla ödeme istekliliği ve satın alma davranışı üzerinde anlamlı, güçlü ve pozitif etkileri bulunmaktadır. Bu bulgular, tüketicilerin sağlıklı ürün özelliklerine, besin değerine, gıda güvenliğine, fiyata, kaliteye ve renk algısına dayalı olarak doğal balı tercih ettiklerini ve bu tercihlerin satın alma davranışlarına yansıdığını göstermektedir. Anahtar Kelimeler: Doğal bal, Satın alma davranışı, Daha fazla ödeme istekliliği, Yapısal Eşitlik Modellemesi, Tüketici algıları

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Identification of intention to buy healthy food

Cited by 4 publications

References 25 publications

Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?

Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?

Research on the Millennial Generation’s Behavior Toward Halal Consumption

Tüketi̇ci̇leri̇n Doğal Bal Algisi Ve Satinalma Davranişlarini Etki̇leyen Faktörler Üzeri̇ne Bi̇r Araştirma

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