Ideals and realities: Renaissance state communication in Machiavelli's The Prince and More's Utopia

Moore, Simon

doi:10.1016/j.pubrev.2011.11.009

Cited by 7 publications

(5 citation statements)

References 4 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Otros conceptos clave a tener en cuenta pueden ser el honor y el reconocimiento, así como la imagen pública o la gestión de las relaciones (Heath y Coombs, 2005). Para Moore (2012), citando el trabajo de Maquiavelo, la reputación de todo príncipe debe promoverse a través de la publicity; con el objetivo de alcanzar una buena identidad pública a través de la correcta selección de las palabras con que este se comunica. Bouza (1998: 14) señala que en tiempos de Felipe II, el padre juan de Mariana es quien alude, en su De Rege, a los conceptos de opinión (pública) y la noción de reputación.…”

Section: Resultsunclassified

“…Desde este punto de vista, abundan los trabajos y las menciones a figuras históricas como precursores de estrategias y conceptos clave de las relaciones públicas: ejemplos como la campaña devocional-promocional de Santiago de Compostela (Tilson, 2006), Maquiavelo (Moore, 2012), Baltasar Gracián (García, 2017), Benedicto de Espinoza (García, 2015), el santo Saituno de winchester (watson, 2007), los mitos de Glastonbury (Croft, Hartland y Skinner, 2008), o San juan Bautista (wilcox, Ault, Agee y Cameron, 2001), por citar algunos.…”

Section: Estado De La Cuestiónunclassified

See 1 more Smart Citation

Ampliando los límites de la historiografía de las relaciones públicas a través de la propaganda medieval regia

Estévez

2023

ZER- Rev. estud. comun.

View full text Add to dashboard Cite

En los últimos años, ha crecido el interés académico por la historiografía de la historia de las relaciones públicas. Se revisan algunas de las teorías predominantes que amplían los orígenes histórico-conceptuales de las relaciones públicas y su armonización con otras áreas de comunicación humana, como el periodismo o la propaganda. Mediante un estudio de carácter exploratorio-descriptivo, se presentan ejemplos de antecedentes de relaciones públicas dentro de la propaganda medieval regia durante el reinado de los Austrias en España, en los siglos XVI-XVII, justificados por la teoría historiográfica de las motivaciones o strategic intent/human agency de Russell & Lamme (2016).

show abstract

Section: Resultsunclassified

Section: Estado De La Cuestiónunclassified

Ampliando los límites de la historiografía de las relaciones públicas a través de la propaganda medieval regia

Estévez

2023

ZER- Rev. estud. comun.

View full text Add to dashboard Cite

show abstract

“…Recently, public relations scholars have published books and articles on how the socalled history of ideas may prove a useful field for improving the current practice of public relations (Ihlen et al, 2009;Moore, 2012Moore, , 2014García, 2010García, , 2015García, , 2017Marsh, 2013). Some of these studies have focused more on the sociological dimension of the studied theories and thinkers (for instance, Ihlen et al, 2009), while the majority can be included within the history of ideas.…”

Section: Hobbes and The Intellectual History Of Public Relations: A Conceptual Proposal And Further Developmentsmentioning

confidence: 99%

“…Spinoza (Garcia, 2015)-or activism -i.e. Gandhi (Moore, 2014), Hobbes -like Plato, Al-Farabi, Machiavelli (Moore, 2012) or Gracián (García, 2017)-is one of the most outstanding intellectuals to have examined the idea of reputation, public image and recognition -even publishing a book on his own reputation (Considerations upon the Reputation, Loyalty, Manners, and Religion of Thomas Hobbes, 1680). Consequently, Hobbes can be included within the intellectual history of public relations as a pioneer who offered a different perspective very fruitful for today's critical thinkers.…”

Section: Hobbes and The Intellectual History Of Public Relations: A Conceptual Proposal And Further Developmentsmentioning

confidence: 99%

Recognition, symbolic capital and reputation in the seventeenth century: Thomas Hobbes and the origins of critical public relations historiography

Xifra

2017

Public Relations Review

View full text Add to dashboard Cite

The intellectual history of public relations has not paid attention to British political philosopher Thomas Hobbes. This article aims to close this gap. Following the so-called philosophy of prestige (Carnevali, 2012), the article applies Hobbes' doctrine of natural law and human passions to public relations historiography. Indeed, considering recognition and reputation to be critical elements for human beings in a conflictual society in which gaining power was the main goal, Hobbes anticipated critical public relations thinking. In the Hobbesian system, because recognition is a social capital, reputation management becomes the most appropriate relational strategy to negotiate and gain power. Accordingly, uncertainty characterizes reputation and dealing with it fits into risk management. Although Hobbes never used the concepts of public relations or reputational risk, he was the first thinker to approach social relations from a conflictual perspective and view reputation as a risk deriving from it. Thus, through his approach, Hobbes opened up a new perspective, differing from those of other renowned Renaissance thinkers like Machiavelli or even some of his contemporaries, like Gracián, who also dealt with the idea of reputation.

show abstract

“…There is perhaps more scholarly research on other historical periods such as the Renaissance and Baroque. The relationship between communication and power is the main reason to explore what Machiavelli (Moore, 2012), Gracián (García, 2017), Hobbes (Xifra, 2017) or Spinoza (García, 2015) had to say to this discipline.…”

Section: Introductionmentioning

confidence: 99%

Quintus Cicero’s Commentariolum petitionis: The importance of personal relationships and clientship in the history of public relations

García¹

2023

Public Relations Inquiry

View full text Add to dashboard Cite

This paper is about the importance of personal relationships in the history of public relations. It suggests that clientship and exchange of favors were at the core of the history of public relations from its beginnings. Modern reviewer Richard Beard (2012) is “struck by its modernity,” particularly the book’s extensive advice regarding the usea of personal relationships to gain political influence and power. Quintus Cicero should be included in the proto-history of public relations, and his approaches reveal commonalities with non-Western approaches to public relations such as India’s personal influence model or China’s guanxi.

show abstract

Ideals and realities: Renaissance state communication in Machiavelli's The Prince and More's Utopia

Cited by 7 publications

References 4 publications

Ampliando los límites de la historiografía de las relaciones públicas a través de la propaganda medieval regia

Ampliando los límites de la historiografía de las relaciones públicas a través de la propaganda medieval regia

Recognition, symbolic capital and reputation in the seventeenth century: Thomas Hobbes and the origins of critical public relations historiography

Quintus Cicero’s Commentariolum petitionis: The importance of personal relationships and clientship in the history of public relations

Contact Info

Product

Resources

About