“…The first approach to measuring creativity uses open-ended divergent thinking and ideation tasks, in which performance is broken down into fluency, cognitive flexibility, and originality (Almeida, Prieto, Ferrando, Oliveira, & Ferrá ndiz, 2008). For example, individuals may be asked to think of alternative uses for bricks or to design a new household product for university students (Girotra, Terwiesch, & Ulrich, 2010;Torrance, 1974).…”