“…The difference between this and other studies lies in its use of a sample. This study uses small businesses as its sample, while previous research (Powell & Micallef, 1997;Maguire et al, 2007;Olatokun & Kebonye, 2010;Cakmak & Tas, 2012;Chibelushi & Trigg, 2012;Harrigan et al, 2012;Higón, 2012;Adeniran & Johnston, 2014;Kadadevaramath et al, 2015;Adeniran & Johnston, 2016;Yunis et al, 2017) has tended to focus on large companies. As a result, there are differences in the role of those resources that can create competitive advantage.…”