Abstract:The Purpose -The objective of the paper is to examine the implementation of advanced technology and promotional supports in hotel companies and to compare their performance in four-and five-star hotels. More specifically, ICT for external use are analysed, i.e. customer relationship management (CRM), communication with customers, promotional supports, and online order receptions. Design/Methodology/Approach -The empirical research took place in 38 upscale (26 four and 12 five-star) hotels located in Croatia, i… Show more
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