“…It includes not only arts and letters, but also modes of life, the fundamental rights of the human being, value systems, traditions and beliefs" (UNESCO, 1982 The number of Emirati students applying for tertiary placements more than doubled between 1996 and 2011 (MOHESR, 2011b), with females now making up 70% of Emirati tertiary students (Abdulla & Ridge, 2012). As many researchers have pointed out, there has been a quiet revolution in the legal rights and economic power of Emirati women, with young women experiencing opportunities and freedoms that their mothers and grandmothers could only have dreamed about (AlMarzouqi & Forster, 2011;Bristol-Rhys, 2010;Schvaneveldt, Kerpelman, & Schvaneveldt, 2005;Shakir, Shen, Vodanovich, & Urquhart, 2008;Tubaishat, Bhatti, & ElQawasmeh, 2006;Vodanovich, Urquhart, & Shakir, 2010; It has been suggested that due to socio-economic, cultural and technological changes, traditional family-based social structures are being threatened (Kraidy & Khalil, 2008), that cross-gender communication for young people is likely to be changing (Emdad, Badamas, & Mouakket, 2009;Shen & Shakir, 2009;Skalli, 2006;Sokol & Sisler, 2010), and that traditional political structures are being questioned (Alshare, Grandon, & Badri, 2005;Kraidy, 2007;Kraidy & Khalil, 2008;Samin, 2008 Fandy, 2000;Kraidy & Khalil, 2008;Lynch, 2007;Wheeler, 2000Wheeler, , 2003. Hashem (2009) dispels the theory of homogeneity of Middle Eastern youth when he concludes that "one of the major challenges facing Middle Eastern youth is the possibility of accessing IT tools and knowing how to use them.…”