Ict Adoption Propensity in the Hotel Industry: An Empirical Study

Technology towards hotel competitiveness: Case of Antalya, Turkey

“…By contrast, managers of independent hotels emphasise some negative aspects of how hotel employees perceive ICTs. This is in line with the results of studies by Hoontrakul & Sahadev (2004) and Paraskevas & Buhalis (2002), who confirmed that the perception of ICTs by hotel employees is significantly influenced by the fact whether the hotel is a large, internationally branded entity or a small, independent one. Interestingly, investigated managers did not indicate any moderating impact of work experience of employees on their willingness to use ICTs, as confirmed by Sun, Lee, Law, & Sean (2020).…”

“…It must be underlined that the lowest percentage of negative opionions was expressed by representatives of international hotel chains. This matches the results of studies conducted by Paraskevas & Buhalis (2002), as well as Hoontrakul & Sahadev (2004). They found that internationally affiliated lodging enterprises are more advanced in terms of the adoption and use of ICTs towards achieving competitive advantage.…”

“…The selection of research area was determined by the fact that Antalya is one of the top Turkish tourist destinations, with international profile of visitors and intense hotel competition. It is argued that all these factors have a strong impact on ICT adoption (Hoontrakul & Sahadev, 2004). Antalya has been chosen as the study area for this research, as it is the most globally connected and dense tourism area of Turkey.…”

“…It is hypothesised that technology perception by managers is related to chain affiliation of a hotel (Paraskevas & Buhalis, 2002). Hoontrakul & Sahadev (2004) found that large internationally affiliated hotels are highly advanced in terms of the adoption and use of ICTs. On the other hand, small independent hotels in general, as well as the majority of hotels operating in developing countries are recognised as not experienced in ICT adoption and use.…”

Issues and concerns in technology decisions: the hotel operator's perspective

“…There has been research (Wang and Qualls, 2007;Hoontrakul and Sahadev, 2007;Siguaw et al, 2000) focusing on understanding the theoretical framework associated with the adoption of technology, where the central model used to explain the consumer behaviour is a technology acceptance model (TAM), proposed by Davis (1989). However, the adoption of technology is a planned, step-by-step process which is sometimes overlooked by hoteliers due to lack of time and other constraints.…”