I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions

Beck, Marie; Crié, Dominique

doi:10.1016/j.jretconser.2016.08.006

Cited by 222 publications

(196 citation statements)

References 43 publications

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“…Mental imagery Huang & Lio 2017), telepresence/ immersion (Animesh et al 2011;Klein 2003;Li et al 2002;Nah et al 2011;Yim et al 2017), enjoyment (Kim & Forsythe 2008a, b;Lee & Chung 2008;Nah et al 2011;Yim et al 2017), flow (Animesh et al 2011;Huang 2012;Huang & Lio 2017;Jiang & Benbasat 2004;Nah et al 2011;Novak, et al 2000;Van Noort, Voorveld, & Van Reijmersdal 2012), interactivity (Huang 2012;Yim et al 2017); selfcongruity (Merle et al 2012), ownership (Brengman et al in press; Huang & Lio 2017), need for touch (Brengman et al in press; Choi & Taylor 2014), curiosity (Beck & Crié 2018).…”

Section: Discussionmentioning

confidence: 99%

Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience

Petit

Velasco

Spence

2019

Journal of Interactive Marketing

325

232

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People are increasingly purchasing (e.g., food, clothes) and consuming (e.g., movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a lesser extent auditory, inputs. However, other sensory interfaces (e.g., including touch screens, together with a range of virtual, and augmented solutions) are increasingly being made available to people to interact online. Moreover, recent progress in the field of humancomputer interaction means that online environments will likely engage more of the senses and become more connected with offline environments in the coming years. This expansion will likely coincide with an increasing engagement with the consumer's more emotional senses, namely touch/haptics, and possibly even olfaction. Forward-thinking marketers and researchers will therefore need to appropriate the latest tools/technologies in order to deliver richer online experiences for tomorrow's consumers. This review is designed to help the interested reader better understand what sensory marketing in a digital context can offer, thus hopefully opening the way for further research and development in the area.

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Section: Discussionmentioning

confidence: 99%

Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience

Petit

Velasco

Spence

2019

Journal of Interactive Marketing

325

232

View full text Add to dashboard Cite

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“…These research studies discuss the hedonic benefits associated with experiencing 3D products. Similarly, studies that have used the Technology Acceptance Model (Davis, 1989) as a theoretical framework and have found that perceived enjoyment was more important in the use of virtual technology than perceived usefulness (Beck & Crié 2016;Pantano & Servidio 2012). Future exploration of fit and sizing technology should consider whether the technology can be a utilitarian and hedonic tool to purchase.…”

Section: Digital Fashion Consumer Behaviour Literaturementioning

confidence: 99%

Enabling the digital fashion consumer through fit and sizing technology

Miell

Gill

Vazquez

2017

Journal of Global Fashion Marketing

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Online fashion retailing is a major growth area. Innovative online fit and sizing technologies that facilitate purchase continue to develop and launch, however, problems associated with digital expectations of fit and size in consumer decision-making, remain unresolved. This research focuses on 20 prominent fit and size technologies from a sample of 30, and uses content analysis to examine website design and operation. Content analysis combined with an extended literature review enables the linking of academic theory and practice. The research provides discussion for best-practice utilisation of fit and sizing technology through the Omni-fit model, which accounts for the combination of technological approaches, and the emerging influence of augmented and virtual reality fashion technology. The results include the need for improvements to 3D visualisation, user experience, and online customer relationship management of existing websites, aligned with Omni-channel retailing practice.

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“…Store Atmospherics. Smart mirrors are considered as store atmospherics and are based on the technology of augmented reality [40]. A human-sized touch-screen monitor pictures the person standing in front of it.…”

Section: Interactive Technologies and Their Impact On Customer Experimentioning

confidence: 99%

Human-Computer Interaction in Physical Retail Environments and the Impact on Customer Experience: Systematic Literature Review and Research Agenda

Obermeier

Auinger

2019

HCI in Business, Government and Organizations. eCommerce and Consumer Behavior

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Shopping in the traditional retail environment is increasingly being influenced by technologies enabling human-computer interaction. Scientists, as well as retailers, are interested in examining the effects of interactive in-store technologies on customer behavior. An abundance of researchers have examined customer acceptance of interactive technologies, but little is known about its effects on the customer's experience and its consequences, such as satisfaction, loyalty, and purchase intention. Following the guidelines for a systematic literature review, this article gives an overview of empirical studies conducted on interactive technologies in traditional brick-and-mortar retail stores. Based on that review, this paper provides a research agenda for future work on interactive in-store technologies and their impact on customer experience and suggests possible research methods for empirical studies in the field of human-computer interaction.

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I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions

Cited by 222 publications

References 43 publications

Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience

Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience

Enabling the digital fashion consumer through fit and sizing technology

Human-Computer Interaction in Physical Retail Environments and the Impact on Customer Experience: Systematic Literature Review and Research Agenda

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