“…For a number of years, we have also promoted alternative formats to convey new ideas. Our "Unplugged" section, edited by Olivier Germain, has published dozens of original pieces that explore new expression modes to attract readers: Sketches (De Vaujany, 2016), movies comments (Picard, 2016), poems (Palpacuer, 2019), reflexive pieces of management gurus on their works (Mintzberg, 2015), short pieces like the recent 1000 words series (Aumais et al, 2018) -so many novel ways to convey ideas to diverse sensitivities and audiences. Finally, we are convinced that strategic intermediaries, such as professional media, consulting companies, thinkand-do tanks, business labs, or foundations, can play an important role in translating management and strategy research for practitioners and diffusing it to a broader audience.…”