“…The story transformed Loreto into an important pilgrimage site, and from the middle of the sixteenth century, when the Jesuits were placed in charge of it, the popularity of the Litany spread both North and South of the Alps. 38 In the home, as in the parish church or in the street during processions, the most common method of singing the litany would have been antiphonal, with each invocation being intoned by the leader of the group gathered around the family image of the Virgin, while the response 'ora pro nobis' was then sung by the rest of those present according to an extremely short simple melodic formula. In practice, the singing of a number of textually distinct litanies would have been familiar from a number of different contexts, both domestic and public.…”