I.S. educational game: Adoption in teaching search engine optimization (SEO)

Lui, Richard W. C.; Au, Cheuk Hang

doi:10.1080/08874417.2018.1461034

Cited by 11 publications

(2 citation statements)

References 43 publications

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“…The SEO has a fast search engine, allowing to identify our website that is on any server, helping to generate more visits, having a greater reach so that people can view any business they have online. Thus becoming an attractive information system at the academic level, as well as at the professional level [31]. Counting with different techniques for its use: page optimization, facilitates the search through tags and keywords; creation of links through the references of links, these are generated through backlinks; content creation, this technique is important because through SEO, allows us to create high quality content, gain links this technique applies to new and interactive content already created that is used through links on websites .…”

Section: ) Search Engine Optimization (Seo)mentioning

confidence: 99%

e-Business Model to Optimise Sales through Digital Marketing in a Peruvian Company

Lazo-Amado¹,

Cueva-Ruiz²,

Andrade–Arenas³

2021

IJACSA

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The COVID-19 pandemic has affected the Peruvian market, generating a great loss in sales in Peruvian companies. The objective of the research is to develop a model to optimize sales with the use of digital marketing in a Peruvian company, the chosen methodology is DesingScrum, which is a hybrid of Scrum and Desing Thinking, with 10 phases (empathize, define. It has 10 phases (empathise, define, ideate, planning meeting, sprint backlog, daily meeting, sprint review, sprint retrospective sprint, prototype and testing) and the MarvelApp tool was used to create the prototype. The results are obtained after the completion of the review of each sprint, showing in detail how it was progressing in each sprint, and through the retrospective evaluated the development of the project for the realization of continuous improvement in the next product. Further prototype was made, with the application MarvelApp, which shows the model of e-business. Then testing was done through a survey that customers gave their opinions about the prototype and finally the digital marketing proposal was made by a model, which explains the interconnected tools to attract new customers. The conclusion is the construction of the digital marketing model according to the needs of the context to improve the sales of the company through e-business.

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Section: ) Search Engine Optimization (Seo)mentioning

confidence: 99%

e-Business Model to Optimise Sales through Digital Marketing in a Peruvian Company

Lazo-Amado¹,

Cueva-Ruiz²,

Andrade–Arenas³

2021

IJACSA

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“…The business game is widely used to train prospective managers (Fito-Bertran, Hernandez-Lara, & Serradell-Lopez, 2014). The idea of this method is to simulate situations that arise in real life in the educational process (Lui & Au, 2020). In pedagogy, the more commonly used term is role-playing game.…”

Section: Introductionmentioning

confidence: 99%

Using Role-Playing Game for Professional Skills Formation of Prospective Teachers

Ivanova

Дімітров

Ivanov

et al. 2021

SIE

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The features of using Role-playing games in educating students - prospective teachers are considered. In practical classes on teaching methods of various disciplines, Role-playing games are often used, associated with conducting a fragment of a lesson or a full lesson. Typically, these practical classes are organized on an empirical level. The version of the Role-playing game "Observing Mathematics Lessons", developed on the basis of the theory of contextual learning, is presented. Psychological and pedagogical principles: simulation of specific conditions, game modelling of the content and forms of professional activity, collaborative activities are used in the design of the game. These principles are the basis for creating a game model, which consists of: game goals, a set of roles that indicate the functions of the player, the scenario and the rules of the game. The simulation model contains: didactic goals, the subject of the game and the evaluation system. An important difference developed by the Role-playing game is to take into account the personality types of students - participants in the game. Students with personality types typical for STEM students were selected for the role of "good pupil”. The roles of the "bad pupils" were played by students with personality types typical for students who usually do not have academic success in mathematics. A survey has been conducted, which showed that the proposed Role-playing game enable the simulation of the real situation of an observing mathematics lesson.

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