e-Business Model to Optimise Sales through Digital Marketing in a Peruvian Company

Lazo-Amado, Misael; Cueva-Ruiz, Leoncio; Andrade–Arenas, Laberiano

doi:10.14569/ijacsa.2021.0121184

Cited by 7 publications

(8 citation statements)

References 23 publications

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“…In the findings found in the investigation, it was through a survey of the experts, who qualified as high on a threepoint measurement scale; low, medium and high. However, the authors' research [14] is different from ours, since they applied a survey to customers, who gave their opinion. Regarding the prototype and the methodology, the authors [12] developed the clothing sales web system applying the agile methodology such as SCRUM, if we compare it with the research carried out, it does not coincide because ours is focused on the design of a mobile application under the traditional methodology that is the RUP.…”

Section: Discussionmentioning

confidence: 81%

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Mobile Application Design: Sale of Clothes Through Electronic Commerce

Jauregui-Velarde¹,

Arias²,

Salazar³

et al. 2022

IJACSA

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During the COVID-19 pandemic, small clothing sales companies lost economic income and customers due to a lack of digital transformation, causing the dismissal of many employees. Due to this problem, our objective is to design an ecommerce mobile application for the sale of clothes, so that Small and medium-sized enterprises dedicated to this area generate income and retain their customers. For this, the Rational Unified Process (RUP) methodology was applied, because this methodology provides a structured way for companies or developers to visualize the development of the software, and for the validation by expert judgment, the survey and the questionnaire were used as instruments. Obtaining as a result a positive rating for the design of the mobile application and its acceptance to accommodate what is reflected. In conclusion, the e-commerce mobile application was successfully designed, backed by expert judgment, so that Small and medium-sized enterprises can offer their products and generate income, as well as build customer loyalty.

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Section: Discussionmentioning

confidence: 81%

“…The authors Lazo-Amado et al[14] mention in their research work that the COVID-19 pandemic generated a great loss of sales in the Peruvian market. For this reason, the objective of the study is to develop a model to optimize sales with the use of digital marketing, applying the DesignScrum methodology, which is a hybrid of Scrum and Design Thinking.…”

mentioning

confidence: 99%

Mobile Application Design: Sale of Clothes Through Electronic Commerce

Jauregui-Velarde¹,

Arias²,

Salazar³

et al. 2022

IJACSA

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“…Therefore, the research [14] developed a model for streamlining sales through digital marketing by using a web platform for a grocery retailer to obtain more customers through the implementation of a technological strategy, to mitigate the impact caused by the pandemic and to support the improvement of their sales. This research proposes for future work the implementation of AR as an improvement to the visualization of products, as well as to obtain greater proximity to customers.…”

Section: Bibliographic Studymentioning

confidence: 99%

Mobile Application with AR as a Strategy to Improve the Marketing Process in a Dental Center

Beltozar-Clemente

Sierra-Liñan

Zapata-Paulini

et al. 2023

Int. J. Interact. Mob. Technol.

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The post-pandemic period brought with it new challenges for both businesses and private health centers, many of which were affected by the loss of customers. In the case of dental centers, many were affected by the distrust of customers, since activities performed in the oral cavity exposed them to the contagion of Covid-19. This research work proposes the implementation of a mobile application with Augmented Reality (AR) as a strategy for digital marketing immersion, with the aim of achieving a dynamic approach to the services provided in the dental center to customers, this is through the use of this technology in conjunction with social networks, contributing to the improvement of the business and building trust with customers. The application was developed under the Mobile-D methodology with a layered system development architecture, having as indicators the time of elaboration of the advertisement, the cost of information material, the time to inform the services, and the level of customer satisfaction. Finally, the results revealed that the time of elaboration of the advertisement decreased from 25 hours to 14 hours, the cost of informative material was considered "low" since the implementation of the application turns out to be economic, and the time to inform the services in its marketing process went from 30 min to 19 min with the use of the application, finally, the customer satisfaction increased being considered in 87% between "Good" and "Excellent".

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“…Marvel App is one of the best web platforms which is used as a tool for mobile and web prototyping, it contains flexible and communicative functionalities [26]. Also, these prototypes can be adapted to many mobile devices and operating systems, in order to obtain a realistic and adaptable result [27].…”

Section: Development Toolsmentioning

confidence: 99%

Inclusive Education: Mobile App for Students with Hearing Impairment

Andrade–Arenas

2022

Int. J. Interact. Mob. Technol.

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Currently in Latin America hearing impairment is one of the main problems of society, especially in Peru, where there is a large percentage of hearing-impaired children without receiving some kind of adequate and viable education for their growth, being the main reason the little support by the government and the lack of technological tools to support inclusive education. For this reason, the present research work is generated, which has as main motive to support and help the benefit of educational inclusion and even better technological development for fundamental problems in society, especially those that affect the educational life. Therefore, the development of a mobile application aimed at educational inclusion for students, whether or not they are hearing impaired, was proposed. Therefore, a form was applied to 40 people, including parents of hearing-impaired students and teachers, in order to collect main requirements. In addition, the cascade methodology was used, being the most appropriate for the development of the mobile application, providing agility of development by having clear and precise requirements. Finally, it was concluded that the mobile application will generate different adequate and viable benefits for an inclusive educational environment for students with hearing impairment, through the development of a form established and directed to 50 people, among them the 40 people of the first form and 10 people specialized in the development and design of mobile applications.

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e-Business Model to Optimise Sales through Digital Marketing in a Peruvian Company

Cited by 7 publications

References 23 publications

Mobile Application Design: Sale of Clothes Through Electronic Commerce

Mobile Application Design: Sale of Clothes Through Electronic Commerce

Mobile Application with AR as a Strategy to Improve the Marketing Process in a Dental Center

Inclusive Education: Mobile App for Students with Hearing Impairment

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