“…Indeed, over the past two decades there has been a remarkable growth in various forms of psychotherapy in East Central Europe, the former Soviet Union, and China (Matza, 2012;Sirotkina & Smith, 2010;Yang, 2013;Zhang, 2014). In Russia and elsewhere in the former Soviet Union, a range of therapeutic forms has flourished, from various modalities of formal psychotherapy, coaching and counseling, to self-help movements, radio call-in shows, and therapeutically informed television programs (Honey, 2014;Lerner, 2011;Lerner & Zbenovich, 2013;Leykin, 2015;Matza, 2009Matza, , 2012Raikhel, 2016;Salmenniemi & Vorona, 2014;Zigon, 2010), while in China a similar phenomenon has been described as a "psy fever" or "psycho-boom" (Zhang, 2014(Zhang, , 2015. It is precisely because psychotherapy is never simply a matter of "alleviat[ing] psychological distress," but "always involves subtler normative questions of how to live the good life," (Kirmayer, 2007, p. 248) that it has become so significant in these settings where norms, roles, and social expectations have changed rapidly in a short period of time.…”