“…This underscores the potential of Kelly’s ‘fusion thesis,’ whereby unions can form viable alliances with social movements, such as those supporting immigrant rights, women’s rights, anti-racism, a living wage, environmentalism, and gender equity in order to effect social change (Heery, 2018; Kelly, 1998). Such coalitions provide an empowered ‘united front for progressive social change [and] the union movement is then better positioned to recruit new members, extend its range of influence, and modernize its image and broaden its social purpose’ (Kaufman, 2018: 592). As McCartin (2016: 133) asserted, ‘[M]ilitancy and collective action are most likely to succeed when their practitioners can credibly claim that they are advancing the common good rather than their own special interests.’ Drawing on prosocial themes may be useful in organizing workers in sectors where unions have made little headway, and movements such as Fight for $15 might gain even greater traction by seeking coalitions and highlighting non-wage goals.…”