“…For instance, people who promote safety yet acknowledge past unsafe sexual practices later buy more condoms (Stone, Aronson, Crain, Winslow, & Fried, 1994) and individuals who make sexist assumptions that violate their egalitarian beliefs provide more generous affirmative action judgments in the wake of their guilt (Sherman & Gorkin, 1980). In addition to changing behaviors, people can respond to dissonance by changing their attitudes to promote consistency too (Fried, 1998;McKimmie et al, 2003). In short, acting in ways that contradict one's ideals compels people to modify their beliefs or actions to eliminate inconsistencies and restore psychological consonance (Aronson, 1997;Stone & Fernandez, 2008).…”