“…First, norms both guiding and restricting users’ sharing of mourning-related content became evident in the review: For the case of posting in social media, for instance, norms refer to what the appropriate contents for sharing are (i.e., pictures, text-based tributes, and condolences) (Giaxoglou, 2015). Besides, users report that due to the nature of social media, religious contents and the display of belief systems in mourning is not appropriate and should thus be dismissed (Sabra, 2017). Second, and most prominently, norms regarding the “appropriate” amount of emotion shared and the “adequate” display of grief appear to be prevalent in social media platforms (see feeling and display rules , Jakoby, 2012; feeling rules and emotional “wrongness” , Sabra, 2017): mourning-related information should be moderate in duration, intensity, and expression of grief and negative emotion when posted; at the same time, grief is judged as insincere and inauthentic if “light contents” and heavy contents of mourning are alternately posted by a user (Jakoby, 2012; Sabra, 2017).…”